DUBLIN, March 15, 2023 /PRNewswire/ — The Health Care Social Media Global Market Report 2022: Ukraine-Russia War Impact has been added to ResearchAndMarkets.com’s offering.
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This report provides strategists, marketers and executives with the crucial information they need to assess the global healthcare social media market.
The global healthcare social media market is expected to grow from US$9.98 billion in 2021 to US$11.12 billion in 2022 at a compound annual growth rate (CAGR) of 11.4% becomes. The healthcare social media market is expected to reach $14.51 billion in 2026 at a CAGR of 6.8%.
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Impact of high global inflation on market growth.
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Major players in healthcare social media market are Sermo, Orthomind, MomMD, Doximity, Nurse Zone, All Nurses, QuantiaMD, Student Doctors Network, WeMedUp, Doctors Hangout, Practo, Docs App, Apollo 24/7, SmartSites and Cubicle Ninjas.
The healthcare social media market includes revenue generated by telecare, mHealth, healthcare analytics and digital health businesses through social media. Market value includes the value of related goods sold by the service provider or included in the service offering. Only goods and services traded between businesses or sold to end consumers are included.
Healthcare social media refers to online media platforms used for connecting with consumers and healthcare professionals. It helps to interact with patients, share relevant information, build brand, improve reputation and reduce costs through advertising budgets, crisis communication, transparency in healthcare quality and patient safety.
North America was the largest region in Healthcare Social Media Market in 2021. The regions covered in the Healthcare Social Media Market report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Market value is defined as the revenue earned by companies from goods and/or services sold within the specified market and region through sales, grants or donations in currency terms (in USD ($) unless otherwise specified). become.
The revenue for a specific region is consumption values, meaning it is revenue generated by organizations in the specific region within the specific market, regardless of where it is produced. This does not include proceeds from resales along the supply chain or as part of other products.
The main components of healthcare social media are hardware, software and services. The hardware component of healthcare social media is tools and hardware used in healthcare social media. It includes the use of smartphone, laptop, tablet, PC and others. Hardware refers to the physical components or delivery systems of a system that store and execute the written instructions provided by the software. The healthcare social media products are YouTube, Twitter, Instagram, Facebook, Tumblr and Snapchat used by hospitals, medical professionals, research institutes, biotechnology companies, patients and other end users.
The increase in internet and social media usage is expected to drive the healthcare social media market. Internet usage is expanding to create new business practices and customer experiences to meet changing business and market needs.
The story goes on
Demand for social media is increasing due to increasing internet penetration, rising social media subscriptions, improved communication needs, and other factors. During the Covid-19 pandemic, the use of smartphones, social media and the internet has increased dramatically due to long periods of quarantine and work-from-home scenarios.
This growth of social media and the internet has contributed to the increasing use of social media in healthcare as the user experience has increased and tools are provided for physicians to share more information, discuss health policies and raise health awareness.
For example, according to a report by the International Telecommunication Union (ITU), a specialized agency of the United Nations for issues related to information and communication technologies, the number of internet users increased from 4.1 billion in 2019 to 4 during the COVID-19 pandemic, 9 billion in 2021.
Additionally, a September 2019 report published by Our World in Data finds that US social media usage has increased from 77% in 2018 to 79/5 in 2019. Therefore, the increasing use of internet and social media will drive the health care social media market.
Technological advancement is a major trend gaining popularity on healthcare social media. Healthcare social media information technology offers multiple perspectives to improve and transform healthcare delivery, such as: Large companies operating in the healthcare social media market are moving towards the technological advancement of healthcare social media platforms as it helps the healthcare professionals to learn and educate patients and their families.
For example, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a dedicated social media practice for Healthcare Professionals (HCP) to support the emerging needs of pharma brands. This new initiative aims to improve non-personal advertising (NPP), support medicines and innovation, and encourage productive interactions with healthcare providers.
In July 2022, Amazon.com, a US-based e-commerce company, acquired One Medical for approximately $3.9 billion. This acquisition will enable better health, care and value delivery in a better team environment through a technology-enabled, people-centric model of a medical company. One Medical is a US-based, human-centric, virtual nursing and technology-enabled primary care organization.
The countries covered in the Healthcare Social Media Market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
Main topics covered:
1. Summary
2. Characteristics of Healthcare Social Media Market
3. Healthcare Social Media Market Trends and Strategies
4. Healthcare Social Media Market – Macroeconomic Scenario
4.1. Impact of COVID-19 on the healthcare social media market
4.2. Impact of the Ukraine-Russia war on the healthcare social media market
4.3. Impact of high inflation on the healthcare social media market
5. Healthcare Social Media Market Size & Growth
5.1. Historical Global Healthcare Social Media Market, 2016-2021, billion US$
5.1.1. drivers of the market
5.1.2. restrictions in the market
5.2. Global Healthcare Social Media Forecasting Market, 2021-2026F, 2031F, US$ Billion
5.2.1. drivers of the market
5.2.2. restrictions in the market
6. Healthcare Social Media Market Segmentation
6.1. Global Healthcare Social Media Market, Segmentation by Component, Historical & Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
6.2. Global Healthcare Social Media Market, Segmentation by Product, History and Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
youtube
tumblr
Snapchat
6.3. Global Healthcare Social Media Market, Segmentation by End-User, Historical & Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
hospitals
medical professionals
research institutes
biotechnology company
patients
Other end users
7. Regional and country analysis of Healthcare Social Media Market
7.1. Global Healthcare Social Media Market Split by Region, Historical and Forecast 2016-2021, 2021-2026F, 2031F, Billion US$
7.2. Global Healthcare Social Media Market Split by Country, Historical and Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
For more information about this report, visit https://www.researchandmarkets.com/r/srmdiw
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