Pixalate notes that the proportion of fake ad traffic claiming to be from Roku devices increased to 6% in December 2022, up from 3% reported in August 2022
LONDON, March 8, 2023 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released its CTV Device Spoofing Report Q4 2022 to show how mobile is going used to “fake” Roku CTV devices.
Pixalate found that 6% of ads reported by Roku in Q4 were not delivered to a Roku CTV device, up from 3% measured from June through August 2022. including advertising fraud). Advertisers can become victims of spoofing when their advertising dollars are diverted to lower-value ad placements on unknown or unintended devices.
The proportion of fake advertising traffic claiming to be from Roku devices increased to 6% in December 2022, up from 3% reported from June to August 2022. iOS devices seem to be the most commonly used for device spoofing. Pixalate estimates that 16% of the fake ad traffic on Roku devices in October 2022 came from iOS devices. Other device usage increased to around 58% of fake traffic in November and December.
The Pixalate Q4 2022 CTV Device Spoofing Report provides insight into this unique form of ad fraud. Additionally, we have provided a downloadable report on the top CTV apps affected by this exploit.
For more details on this form of spoofing, see the original blog post on mobile-to-CTV spoofing.
Breakdown of Fake CTV Traffic from Non-CTV Devices in Q4 2022:
According to data from Pixalate, in Q4 2022, 6% of all ad traffic claiming to be from Roku devices actually came from other devices. Here’s a breakdown of the non-CTV device type that “fake” traffic really comes from:
Percentage of impressions spoofed by Roku by identifiable device type, by month:
Device Spoofing Report (Roku) Q4 2022
Detected device type
% of all Roku fake device calls
Apps by detected device type
Top 10 Roku CTV apps most often spoofed by non-CTV devices
Here are the 10 Roku apps most spoofed by non-CTV devices in Q4 2022, according to Pixalate data:
fuboTV Watch Live Sport & TV Telemundo / Telemundo Deportes Univision Now / Univision Azteca Mas VUDU XUMO Play Lifetime Crackle Tubi – Free Movies & TV NBC
To view the full list of CTV apps spoofed from non-CTV devices in Q4 2022, please visit here.
Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate provides the only system of coordinated display, app, video and CTV solutions to better detect and eliminate ad fraud. Pixalate is an MRC-accredited Sophisticated Invalid Traffic (SIVT) detection and filtering service across desktop and mobile web, mobile in-app and CTV advertising. www.pixalate.com
The content of this press release and accompanying downloadable report reflects Pixalate’s views on factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees; and neither this press release nor the report is intended to call into question the reputation or reputation of any entity, person or app, but rather to report insights and apparent trends regarding apps from the Roku and Amazon Fire TV CTV app stores.