Metaverse and Web3 technologies offer new and exciting opportunities for companies across a wide range of industries to improve their products, services and operations. From VR and AR to transforming traditional online meetings, the possibilities are endless.
For the future InternetAdobe Stock
Read on to find out how your business can leverage the power of Metaverse and Web3 to differentiate in your industry and delight your customers.
Redesign of products and services. Extension of existing products and services
You can use future internet technologies to expand your existing products and services and make them more immersive.
Automakers are already adding AR and VR technology to their cars. In some vehicles, drivers experience enhanced navigation by seeing overlaid arrows on their streetscape. With Holoride technology, Audi is also working to combine VR with real vehicle data to create immersive gaming experiences for passengers.
Companies are also augmenting their physical products with Web3 technology. SPIN, the popular music magazine, is offering its iconic covers and other artwork as collectible NFTs.
Creation of new products and services
In my new book, The Future Internet, I give many examples of how companies are developing new products and services with the Internet of the Future in mind. Can your company follow their example and develop new products and services designed for the Metaverse and Web3 era?
Fortnite has been at the forefront of creating new Metaverse products, capitalizing on the next-gen desire to spend real money on products that don’t exist in the physical world. Almost 70% of Fortnite players invest in in-game purchases such as outfits, character dance moves and accessories.
Beer brand Stella Artois has partnered with blockchain-based virtual horse racing game Zed Run to create 50 digital horses for players to collect, breed, train and race.
The Metaverse Gold Rush: Developing Support Tools and Services for the Internet of the Future
With so many companies looking to develop new Metaverse and Web3 products, there is also a tremendous opportunity for companies to provide infrastructure and tools that enable other companies to thrive.
The key to success with Metaverse and Web3 support is staying up to date with the latest developments and offering high quality, user-friendly products and services that make it easy for companies to adapt to the future Internet and thrive.
For example, NVIDIA — a company that originally supported video game graphics — has evolved its offering and now offers Omniverse cloud services that allow teams to design Metaverse applications.
Matterport uses 3D and 360-degree cameras to design digital twins of real-world spaces. Businesses can use Matterport’s tools to create accurate virtual models of places such as offices, stores, or even entire buildings. This technology enables hotels and real estate companies to offer immersive experiences to their prospects and customers.
transform business processes
Organizations can evolve their business operations by leveraging Metaverse and Web3 technologies to streamline processes, reduce costs, increase efficiencies, and provide a better customer experience.
Marketing and selling your products
Many brands are finding new ways to connect with customers using Metaverse and Web3 technology, and now is the perfect time to experiment with innovative ways of advertising and marketing your products.
Are you looking for a starting point? Consider investing in a way that allows customers to try your product virtually, such as through an AR feature that digitally places a 3D representation of a product in a customer’s home.
Warby Parker, the eyewear company, has a great virtual try-on application that allows customers to shop online and see how different frames look on their faces. They may also consider creating immersive virtual showrooms for customers to visit, or find ways to use the metaverse as a way for customers to transact.
Taking remote meetings to a higher level
Businesses can use Metaverse technology to improve meetings and collaboration by creating virtual environments where teams can meet, interact, and collaborate in real time. In these environments, team members can use avatars to represent themselves and interact in immersive coworking environments.
By using VR, your organization can enhance existing 2D meeting platforms by creating new ways for employees to explore complex data, collaborate in real time, and collaborate from anywhere in the world.
Fujitsu has a new “co-creation metaverse” called CX Lab, and Proto M’s holographic device lets you broadcast a full-body hologram of yourself in real-time meetings.
Existing meeting platform Zoom has already added a 3D virtual avatar feature that mimics facial expressions and head movements during meetings.
Improvement of HR processes
Your company can also leverage the latest Metaverse technology to improve key HR processes like recruiting, hiring, onboarding, and training.
BBH Singapore recently virtually recreated its real office and hosted an open careers fair that gave candidates a taste of what it would be like to work for the company.
Accenture is now hiring 150,000 new employees in the Metaverse. New hires don VR headsets on their first day and attend training in the Nth Floor, the company’s Metaverse environment.
To sum up
Metaverse and Web3 technology offer companies a wide range of opportunities to improve their products, services and processes. By using these innovative technologies, companies can create more engaging, interactive and personalized experiences for their customers while streamlining their internal processes and reducing costs.
Businesses utilizing these cutting-edge technologies will be able to stay ahead of the competition, gain a competitive edge, and ultimately thrive in the rapidly evolving business landscape.
To keep up to date with new and emerging business and technology trends, be sure to subscribe to my newsletter, follow me on Twitter, LinkedIn, and YouTube, and read my books, Future Skills: The 20 Skills and Competencies Everyone Needs. to be successful in a digital world and in the future Internet: How Metaverse, Web 3.0 and Blockchain will change economy and society.
Follow me on Twitter or LinkedIn. Check out my website here or some of my other work.
Bernard Marr is an international best-selling author, popular keynote speaker, futurist, and strategic business and technology advisor to governments and corporations. He helps companies improve their business performance, use data more intelligently and understand the impact of new technologies such as artificial intelligence, big data, blockchains and the Internet of Things. Why not connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or Instagram (bernard.marr)?
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