Social media marketing is part of an ever-changing landscape. The changes can be so drastic that it can often be difficult for marketers to catch them, but despite the fact that this is the case, they can still make a little progress by looking at the data. Here are 8 of the best recommendations we could find:
1. Emphasize community building
Forming an online community can be useful as it may lead consumers to invest in your brand. 90% of professionals working in social media marketing agree it can be immensely valuable. 20% of social media users have only joined a community in the past year, so there’s clearly plenty of room for growth.
2. Treat social media like ecommerce
Social media is no longer just a place to keep in touch with friends. It also becomes a useful ecommerce platform that has all things considered and considered. With around 25% of social media users buying something through the platforms, marketers can gain a lot of ground. Quality is of paramount importance, however, as only 21% of buyers said the products they received met their expectations.
3. Focus on customer service
Another really important use for social media is in providing customer service. Around 20% of social media users between the ages of 18 and 44 have messaged a brand on social media to ask a question. 85% of marketers believe that social media will become the main channel for customer inquiries, so keeping this in mind should prove useful in the long run.
4. Social via search engines
SEO used to be the most important aspect of digital marketing, but with all that said and now out of the way, it’s important to note that it’s being surpassed by social media. The vast majority of marketers, 90% to be precise, believe that social media will be the most popular channel for consumers searching for products. 22% of Millennials and 36% of Gen Z are already doing this.
5. Micro-influencers rule over everything
It can be tempting to bring well-known figures on board, but despite the fact that this is the case, micro-influencers could be more effective. Around 80% of marketers prefer to work with micro-influencers with 1,000 to 99,000 followers. 44% said it was cheaper, and a similar number also said it was easier to build long-term relationships with influencers of this scale.
6. Focus on Short-Form Videos The rise of TikTok has brought short-form videos to the fore, and 32% of marketers say they will invest more of their budget in short-form videos than they would otherwise have. 42% of marketers also said they will try short videos for the first time this year.
7. All content should be relatable
It’s important to create content, but at the very least, the content you post needs to be easy to follow. 49% of consumers said they find relatable content much easier to remember, making it even more beneficial than fun content, as only 36% said the same about it. Over two-thirds of consumers, 68%, said they value the belonging and authenticity of their content.
8. Don’t Forget InstagramTikTok might seem like the best option, but Instagram could be even better in 2023. The Meta-owned social media platform is seeing tremendous growth, with 29% of marketers saying they plan to increase their investments in the platform in 2023. 36% of marketers also mentioned that they will launch in the coming year will experiment with Instagram.
H/T: HubSpot
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