We took a week break from new social media features due to lack of new social media features. But the app product teams have been hard at work rolling out new updates, trimming features, and streamlining oversight and display capabilities. Let’s get into that.
Twitter has continued to streamline its Twitter Blue offerings. It has already rolled out new 4,000-character tweets for members of the subscription service. However, since they’re hidden behind a “read more” section after the standard 280 characters, there seems little use in using the feature rather than directing readers straight to your site, where you can still make connection points with them.
Reports also suggest that TweetDeck, a popular Twitter client, could soon be behind the blue paywall.
BREAKING: Tweetdeck soon exclusive to Twitter Blue. pic.twitter.com/EmIU5kz0lc
— T(w)itter Takeover News (@TitterTakeover) February 8, 2023
Far superior to the standard experience, TweetDeck is one of the first truly enticing offers, according to this reporter.
Twitter has also released news about tweaking its algorithm to show everyone all of Elon Musk’s tweets after he allegedly threw a tantrum over reduced reach.
Pinterest introduced five-minute “idea pins,” continuing the trend of adding videos in longer (but still fairly short) forms to social media platforms. It’s a great way for lifestyle-focused brands to showcase more content in front of a highly engaged audience.
🚨 NEW 🚨 @Pinterest now allows creators to upload up to five minutes of video content as Idea Pins.
Pinterest joins YouTube, Instagram, and TikTok in supporting short-form videos, long-form videos, and live streams. pic.twitter.com/7JUy8ttbSl
— Lindsey Gamble (@LindseyGamble_) February 14, 2023
According to Engadget, TikTok is considering allowing developers to put their content behind a paywall. It seems the system would work on a pay-per-video model rather than a subscription, although the plan hasn’t been officially launched yet and is subject to change.
Engadget also reported that TikTok is considering optimizing its Creator Fund following complaints of low payouts. This could include increasing the number of followers required to participate in the fund (jumping from 10,000 to 100,000), but again this is early days and details are patchy.
This potential feature is part of TikTok’s effort to remain the frontrunner. As we’ve seen time and time again, no social network stays on top forever, and the app no longer has a pandemic-trapped audience to rely on.
TikTok also introduced four new ways to improve posts. According to a blog post, promoted videos can now include CTAs designed to:
Get more visits to your TikTok page. Receive more messages from potential customers. Boost other creators’ content. Target your audience by location
Instagram followed in Facebook’s footsteps and ended the ability for creators to tag content in live streams. The feature, which TechCrunch says has been in effect since 2020, is being phased out in favor of more traditional advertising. While live shopping is hugely popular in Asia, it hasn’t quite caught on in the United States, TechCrunch reported
The feature will disappear on March 16th.
Facebook is introducing several new steps to increase trust and transparency.
First, it adds more information about why users are being served certain ads. Most notably, the information now includes how both on-site and off-site activities affect the ads you see — like liking a post and visiting a sports page, according to a blog post.
Meta’s oversight board also increases the speed at which it makes decisions. According to a blog post, updates to the board’s bylines will allow it to make more decisions faster, including expedited decisions where decisions are made in 48 hours to 30 days.
The board will also post some summary decisions when a content moderation decision is reversed to provide better insight into the error and the thought process behind it.
Which of these features are you most excited about?