Augmented Reality (AR) is getting bigger and better and that’s why many marketers are looking to this technology for their marketing and promotions. Of course, this marketing is carried out with digital 3D approaches according to the interests of the users. Snap has partnered with Breakthrough to conduct a study on the impact of AR on consumer interests and how AR can transform the way many people look, including advertising and marketing tactics.
Snap conducted a study of 7,500 people in the UK, US and Germany, and it found that many people working in marketing for various products, including auto, health, beauty, fashion, entertainment and travel, took a different approach and have different behaviors towards brand marketing because of the change they see when they imagine going through AR as a buyer.
This study showed how consumers are excited about the opportunity to use AR to shop and how it will help them make faster decisions about different brands, and maybe they will shop more that way. AR is also increasing its spending to $11.2 billion in hopes that this category will attract more consumers. Another area where consumers are attracted is travel. Snapchatters think AR will make them spend more on travel. This is because they feel that AR will help them make quick travel decisions and it can also help them make a proper plan for their trip.
In simple words, AR will help improve users’ shopping experience and provide them with appropriate context for their purchases. This way, consumers feel safe and informed about the product they are about to buy. Snap says AR is already advanced compared to its initial use. When Snapchat made lenses, it was just for fun and entertainment. But now it has evolved a lot and people are using it for many things including their businesses. In AR and Meta Verse, the use of AR-enabled glasses and 3D virtual objects, brands will start to take these experiences seriously and so they will try to market their product on these platforms.
Anyone interested in AR should familiarize themselves a little with the Snap Lens Web Builder platform. It’s the basic thing if you want to learn more about AR. You can look at many tutorials that are available on the internet. It’s important to know something about Lens, and after that you can think about next steps. The possibilities are endless and by starting to work with AR you can prepare yourself to capitalize on the trends.
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