The Indian animation industry has seen several trends and made significant transitions. Recent advances in technology are driving animation videos across all sectors to ensure better end-user communication. Additionally, consumers today have access to a wealth of immersive content given the rise of OTT streaming services like Netflix, Amazon Prime, YouTube and more.
Movie fanatics today are looking for a high-quality visual experience with top-notch visual effects and realistic animation. The industry will see exponential growth as technologies like Metaverse evolve with the help of artificial intelligence and virtual reality. Animators and production houses around the world are navigating different ways to create virtual environments that mimic real life.
Animation today opens a world beyond entertainment. People use animation to sell real estate, teach, entertain, and play. The advent of VR technology will change the way animators achieve realism and create intuitive experiences. Virtual reality will help the animation industry take the leap and push the boundaries of what can be achieved. Several producers are already using modern VR tools to take on skill-intensive and time-consuming jobs.
An animated video can take several months or years to take shape using traditional interfaces that rely on mouse and keyboard input. However, with a VR-based interface, animators can drastically reduce production time while preserving the quality of their work.
With the advent of cutting-edge VR tools, animators can now manipulate characters and animate keyframes in 3D. In addition, they can easily incorporate 360-degree videos and animation data, and achieve more by recording the audio on the platform itself. In addition to increasing productivity, VR creates a platform for animators to work better together. It speeds up the entire production process and allows them to connect frames effortlessly. Marketers understand that humans are visual creatures, and humans prefer images over text. Additionally, a video takes it to a whole new level with multiple images supported by a voiceover.
Brands today have gone far from a simple slideshow of images and are calling it video. A significant portion of brand communication today is channeled using motion graphics that highlight how a brand’s product or services work. Animated videos take the visual game even further by integrating text, shapes and images in a way that captures viewers’ attention and engages their interest in the brand. If a brand’s animated video is entertaining, people will end up spreading it organically, which takes care of the marketing part.
The animation industry will get more and more opportunities from AI, VR and the film industry. It can also expand the scope for marketing and product placement in the coming period.
According to a report by Mordor Intelligence, the global animation and VFX market is expected to grow at a CAGR of approximately 11.5% from 2021 to 2026. With Metaverse, artificial intelligence, and virtual reality leading the show, we could see significant growth in the animation industry.
The views expressed above are the author’s own.
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