AppGallery was named “Best Alternative App Store of the Year” at the Mobile Games Awards 2023. The third largest app marketplace in the world will continue to offer consumers more choice and drive innovation for developers and partners.
AppGallery was named “Best Alternative App Store of the Year” at the Mobile Games Awards (MGA) 2023 during an industry gala at BAFTA in London. This award is a prestigious recognition that celebrates the best in mobile and a recognition of AppGallery’s commitment to users and developers. Not only is it a way for users to easily download the apps and games they need, it’s also a smart ecosystem for developers to drive innovative app experiences.
Since its launch in 2018, AppGallery has experienced uninterrupted growth and firmly established itself as one of the top three app marketplaces in the world. With over 580 million monthly active users — a 10% increase outside of China over the past 12 months — AppGallery continues to offer a wide selection of popular global games and local apps that make life easier for users.
“As countries around the world highlight the importance of alternative app stores for a healthier mobile market, we are very proud and honored to receive this award. This is a key milestone in recognizing our commitment to our partners and users. AppGallery’s growth and success is largely due to the trust and strong support they have in us, even from our very humble beginnings. We will continue to work tirelessly to be the marketplace for mobile apps and games for all Android phones, and hopefully all phones in the near future, to provide the best user experience and the platform that helps developers reach their maximum potential.” said Jaime Gonzalo, Vice President Huawei Mobile Services Europe.
User satisfaction is AppGallery’s top priority
AppGallery is constantly working on collaborations with the world’s leading brands and gaming developers. This is to ensure consumers get unique and intelligent experiences and have access to some of the most sought-after mobile games. To make it even more attractive for gamers, AppGallery regularly runs seasonal campaigns with exclusive promotions. This includes discounts on app downloads, discounts on in-app purchases, and even exclusive gift packs and bonuses to help them stay ahead of the curve in the game they play. AppGallery also runs annual Game Fest campaigns to encourage users to explore new ways to play on the platform with a range of exclusive benefits.
Gamers are spoiled for choice in the AppGallery. The availability of in-demand games backed by generous user offerings demonstrates the platform’s ability to cater to the diverse tastes of gamers across the European region. Aside from games, AppGallery consists of applications in 18 categories including news, social media, finance, entertainment and more. This means that all aspects of a user’s digital life are fulfilled.
In fact, AppGallery has noticed an increased interest from other Android users. In the last year alone, the App Store has seen a notable increase in non-Huawei Android gamers in this group. Thanks to the inclusive nature of the platform, non-Huawei users can easily access AppGallery. First you need to download and install AppGallery from their website. Next install HMS Core – AppGallery won’t work without it. And finally, create a Huawei ID to download apps and games.
Unwavering full-stack developer support through collaborative partnerships
AppGallery provides developers with a wide range of tools, features, and other resources that enable more than 6 million Huawei registered developers to grow their business in new and unprecedented ways. With highly connected integration and HMS Core capabilities, as well as a dedicated technical support team, developers can unleash the full power of innovation.
AppGallery also offers a favorable revenue sharing model and ample marketing resources to accelerate commercial monetization for global developers. According to Business of Apps, 79% of gaming apps use IAP for monetization, and IAP accounts for 48.2% of mobile app revenue. For this reason, the IAP revenue share provided by Huawei for developers is higher than the industry average, which benefits developers in the long term.
AppGallery aims to continue to provide users with broad app availability and not limit accessibility based on ecosystems. By remaining open and transparent, the platform will continue to protect users’ interests and build strong and cooperative partnerships with developers to ensure the prosperous development of the ecosystem.