Apple doubles down on security and privacy for users: New features in Safari, Messages and more

Privacy is more than a buzzword


and the company attaches great importance to this. In doing so, it has made its devices and user data more secure, sometimes at the expense of other companies. At

WWDC 2023

, Apple announced a number of new privacy features for various apps and services. Here are some of them:

Stop unwanted tracking in Safari

Apple is making Safari – its browser – more secure, offering better protection from trackers when users browse the web and from people who might have access to their device. Advanced tracking and fingerprint protection capabilities go even further, preventing websites from using the latest techniques to track or identify a user’s device. In Safari, in private browsing mode, a user can keep tabs open even when they move away from the device.

Find out which photos are being shared

There will be a new embedded photo picker that will allow users to share specific photos with apps while keeping the rest of their library private. When apps request access to the user’s entire photo library, the user is presented with more information about what they’re sharing, as well as occasional reminders of their choices.

Advanced shared content warning

It may happen that unwanted content is shared with users. Apple’s sensitive content warning feature helps adult users avoid unwanted nude photos and videos when they receive them in messages, an AirDrop, etc


video message. Note that this feature is optional and can be enabled by the user in the privacy and security settings.

The brand new check-in function

There is a new feature that allows users to tell friends or family that they have safely reached their destination. Once the user activates the check-in feature, it automatically detects when the user has reached their intended destination and informs selected contacts about it via messages. In the event that something unexpected happens while the user is out, Check-In will recognize that the user is not making progress toward their stated goal and will get in touch with them. If they don’t respond, the feature shares useful information — like the user’s exact location, battery level, cellular status, and the last time they were active with their iPhone — with the contacts the user selected. All data and information shared with Check In is end-to-end encrypted so only the user’s family member or friend can read it, not Apple or anyone else.