April 26, 2023
PRESS RELEASE
Apple MixC Shenzhen opens in China on Friday, April 28th
The new store invites the local community to discover the best of Apple
SHENZHEN, CHINA Apple today unveiled Apple MixC Shenzhen, the second store in this vibrant city. The new store will serve as an accessible and inclusive place for Apple team members to bring together the best of Apple for the local community.
“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “At Apple, we’re constantly innovating to provide our customers with the best possible experience, and our incredible team members in Shenzhen can’t wait to greet them when the doors open on Friday.”
The new store features a Padang Light stone floor and wood veneer clad wall – sustainably and locally sourced in China – maximizing in-store visibility.
Visitors can explore the latest Apple products and accessories, get shopping help from Apple specialists, choose monthly financing options, and receive personal technical advice and Genius support. Apple MixC Shenzhen also has an Apple Pickup Station that brings together the best online and in-store shopping experiences for customers in China. The dedicated area makes it easier for customers to order online and collect their devices from the store at a convenient time.
Apple MixC Shenzhen will be an exciting place for customers to learn, create and be inspired. Today, Apple’s programming takes place in a roundtable framework to provide a more personalized experience that allows customers to go further with their passions and the products they love. The program will feature a powerful curation of Apple-led sessions on photography, videography, art and design, music and programming.
Apple MixC Shenzhen is the 55th Apple Store location in the region and the fourth store in China’s Guangdong province, contributing to a long-standing commitment to local communities. Since opening Apple Holiday Plaza Shenzhen in 2012 – the first Apple Store in Shenzhen – Apple has welcomed 22 million visitors to Shenzhen. The new store has over 150 highly skilled retail associates who collectively speak 10 languages including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic and Sign Language.
The branch team will welcome its first customers on Friday, April 28 at 10 a.m. local time.
About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is the world leader in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – offer seamless experiences across all Apple devices and empower people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products in the world and leaving the world better than we found it.
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