Apple Store app offers augmented reality shopping functionality on your iPhone

A future version of the Apple Store app will offer an augmented reality feature, allowing customers to point their iPhone at a product, such as a Mac, in an Apple Store and instantly get more information about prices and specifications in an overlay on their screen received, it says Bloombergis Mark Gurman.

In his newsletter this week, Gurman said Apple has been working on the feature since at least 2020 and has been testing it in stores for the past few months, but it’s unclear when it will be released to the public. He said Apple plans to release a companion API for developers so other retail stores can use the feature.

“If the service debuts in the near future, it would be one of Apple’s most significant AR-related launches yet — and a preview of what’s to come with the headset,” Gurman wrote in reference to Apple’s long-awaited AR/VR headset come onto the market this year.

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