Assess demand for PBX functionality and PSTN connectivity


The Frost & Sullivan 2023 IT Decision Maker Survey (ITDM) was conducted to gain insight into the priorities of the following end-user organizations: • Current adoption rates of communication and collaboration technologies and future adoption plans.

NEW YORK, May 26, 2023 (GLOBE NEWSWIRE) — announces the release of the report, “Evaluating Demand for PBX Functionality and PSTN Connectivity” –
• Demand for private branch exchange (PBX) and cloud/mobile PBX capabilities
• Development of enterprise telephony/business call control environments
• Demand for public switched telephone network (PSTN) connectivity and calling plans.
• Demand for mobile voice and data services
• Importance of different mobile communications solutions The survey also aimed to test several hypotheses related to evolving work styles, the impact of macroeconomic factors on communications budgets and digital transformation, and the evolution of business communications.

A key objective of this study was to test the hypothesis that private branch exchange (PBX) functionality and connectivity to the public switched telephone network (PSTN) becomes less important and used due to changing organizational needs.

More specifically, we hypothesized that many organizations could seek to save costs by reducing their investment in PBX/corporate telephony and PSTN services, which provide remote workers and even in-office workers as collaboration services (e.g., video conferencing and group chat) are provided. find wide acceptance.

Furthermore, we assumed a zero-sum game between collaboration and telephony services: when communications budgets are static, additional collaboration investment required a decline in PSTN services.

The survey results proved that our hypothesis was wrong.

Demand for PBX and PSTN connectivity remains strong and will most likely be fueled by customer migration to modern cloud/mobile PBXs and Unified Communications as a Service (UCaaS). However, other Unified Communications and Collaboration (UCC) solutions are gaining ground even faster as work models evolve.

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Our survey also tested the hypothesis that mobility is becoming an increasingly important business communication skill.

The advancement of flexible work programs amplifies the existing drivers for the adoption of “mobile-first” or “mobile-ready” business communications.

Long commutes for those who go to the office, frequent business trips and underserved front and field workers, and a vastly expanded remote/hybrid workforce are driving investments in mobile solutions to keep employees productive and engaged anywhere, anytime. The survey results proved the validity of our hypothesis and showed high demand for mobile business communications, including mobile voice and data services, smartphones and tablets, mobile and desktop soft clients, and native mobile dialers with business phone numbers.

Many organizations have already rolled out different mobility solutions at some level, others plan to do so in the next three years.

Adoption of next-generation technologies, including cloud/mobile PBX and UCaaS, is typically delayed by a variety of factors, including existing technology investments, a lack of awareness of the benefits of new technologies, budget constraints, and change management issues.

Our survey tested the hypothesis that the age of the ITDM is another important factor impacting the speed of technology adoption, and specifically that younger ITDMs are more inclined to adopt cloud/mobile PBX/UCaaS and potentially consider a move to mobile First or mobile-first. only communication. The survey results show certain notable differences between the ITDM age groups in terms of technology perceptions and investment plans, but are insufficient to fully support our hypothesis.

For example, a larger proportion of younger decision makers plan to roll out a cloud PBX in the next three years compared to older ones.

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In addition, younger decision makers place greater emphasis on mobile features such as softphones and native mobile dialers with business phone numbers.

However, younger decision makers seem no less reluctant to use PBX capabilities, PSTN connectivity, IP phones or analog fax.
Author: Elkaa Popova
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