Aurora Mobile partners with Rainbow to jointly advance Smart Retail

Aurora Mobile Limited

SHENZHEN, China, March 16, 2023 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced today a strategic agreement with Rainbow Digital Commercial Co., Ltd. (002419.SZ) (“Rainbow”) signed. Using its push notification solution, JPush, the company will provide Rainbow with smart messaging services to collectively promote smart retail.

Founded in 1984, Rainbow is listed on the Shenzhen Stock Exchange and ranked among the top 100 retail chains in China with leading retail technology development and operation capabilities. With the development of new retail, Rainbow is one of the first in the industry to transform the traditional retail model into an integrated intelligent online-to-offline retail model based on its strategy focused on digitization, shopping experience optimization and supply chain. Rainbow launched its app to provide consumers with a more convenient shopping experience.

JPush helps Rainbow improve user operation efficiency.

With the JPush solution, Rainbow can precisely deliver differentiated messaging content based on consumer needs at different stages, provide consumers with product and discount information tailored to their needs, increase user retention while avoiding disrupting all users.

For active users, JPush supports full querying of message lifecycle and enables message funnel analysis and loss analysis related to different messaging platforms and channels. Based on real-time activity monitoring of active users, JPush Rainbow provides post-news performance analysis and improvement suggestions to facilitate decision-making.

In addition, various message formats are available in the JPush solution, e.g. B. Notification Bar, Large Text, Large Image, Notification Drawer, Full Screen Notification, Feed, Popup and Custom Formats to allow Rainbow app to send notifications to users. JPush supports 9 message models, including custom messages, rich media messages, in-app reminder messages, short video messages, and LBS messages, allowing messages to be fully customized according to Rainbow users’ usage habits. As such, JPush can provide Rainbow with appropriate message models and message formats suitable for different scenarios to effectively improve message delivery and increase active users’ repurchase rate.

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The story goes on

JPush offers multichannel messaging within milliseconds.

JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone and is compatible with JPush channels, APNs (Apple Push Notification Service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei , HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. With its architecture proven to be able to support tens of billions of daily visits, JPush provides stable and secure push notification services, helping Rainbow app to fully meet its user reach requirements and improve user experience.

As a leading provider of customer engagement and marketing technology services, Aurora Mobile has served a number of top retailers. Going forward, the company will work with Rainbow to explore additional smart retail opportunities and help Rainbow accelerate digital transformation and drive smart retail development in China.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ:JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient enterprise messaging services and has become a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has pioneered solutions such as cloud messaging and cloud marketing to help businesses achieve customer reach and engagement across channels, as well as artificial intelligence and big data-based marketing technology solutions at businesses support the digital transformation.

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Safe Harbor Declaration

This release contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. “intends,” “plans,” “believes,” “estimates,” “confident,” and similar statements. Among other things, the business outlook and management’s quotations in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the US Securities and Exchange Commission, its annual report to shareholders, in press releases and other written materials, and in oral statements by its officers, directors or employees of third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively commercialize data solutions and penetrate the existing developer services market; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; competition with current or future competitors; its ability to maintain access to mobile data in the future; the laws and regulations relating to privacy and data protection; general economic and business conditions worldwide and in China and assumptions underlying or related to the foregoing. Additional information on these and other risks is contained in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and attachments is as of the date of the press release, and Aurora Mobile assumes no obligation to update such information, except as required by applicable law.

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For more information, please contact:

Aurora Mobile Limited
Email: [email protected]


In China
Mr. Eric Yuan
Telephone: +86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Telephone: +1-480-614-3004
Email: [email protected]