Balenciaga pulls out its ‘Holiday ad’ campaign after social media backlash, issues public apology: Best Media Info

After receiving angry comments on social media about its holiday ad campaign, Balenciaga, the French luxury fashion brand, has publicly apologized for presenting children with “harnessed” teddy bears.

Balenciaga took to Instagram to post a story addressing so-called “unapproved items” and released a public apology along with announcing that the luxury brand would remove the advert that had been published across all media outlets.

In the statement, Balenciaga stated: “We sincerely apologize for any insult our Christmas campaign may have caused. Our plush bear bags should not have been featured with children in this campaign.”

In addition, the company said it had removed the campaign from all platforms.

“We apologize for displaying disturbing documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set containing unauthorized items for our Spring ’23 campaign photo shoot,” Balenciaga said in a further statement.

Balenciaga’s holiday ad campaign featured children holding the company’s plush bear bags that featured harnesses or bondage gear around the product.

Additionally, another photo shoot by the French luxury brand for the Spring ’23 campaign featured an hourglass placed on a table around court documents mentioning cases of child pornography.

As a result, both ads on social media platforms have been hit with the brunt by several netizens due to the indecent use of children in their ad campaigns. Netizens also criticized the brand for allegedly promoting pedophilia in its marketing campaign.

Some of the netizens also pointed out that the ad campaigns contained “sick references” and used a plethora of “dark symbols” – as they not only glorified child abuse but also violence against women.

While Balenciaga had publicly apologized and announced legal action against those responsible, Gabriele Galimberti, a photographer for Nat Geo who was hired to do the Balenciaga photoshoot, also posted a public statement on Instagram stating that it was the brand of the asked him to take pictures in his own “signature style”.

Galimberti had also added that the image of the hourglass bag containing the court documents mentioning pornographic cases was not taken by him and was part of another photoshoot that had been mistakenly linked to his photoshoot.

Following the release of the statement, Galimberti had also removed the context and pretext of his post on Thursday, exiting the social media platform with a bare image of “STATEMENT.”

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