BJP’s social media war room in action as polling day approaches

By Ankur Gupta |
Nov 19, 2022 5:41 p.m IS

Ahmedabad (Gujarat) [India]Nov 19 (ANI): Due to the upcoming general election, a full-fledged centralized social media war room has been set up by the Bharatiya Janata Party (BJP) in Ahmedabad, from which the social media volunteers – watch the social media accounts of opposition parties, create, react to various hot topics related to the political scenario in the state and share the same with more than 50,000 groups on WhatsApp.
dr Pankaj Shukla, BJP State IT and Social Media Coordinator, told ANI, “We set up this social media war room at the BJP media center especially for the elections, where more than 100 social media warriors (volunteers) work and More than 10,000 responsible Karyakartas work across the state.”

The BJP social media cell is active 365 days, but due to the elections this special war room has been created where the social media warriors, as the party calls them, will rush to post content, news and videos on the social Create media and share platforms all day.
“We monitor and share the daily campaigns with people, as well as different types of content created by the party,” Shukla added.
The warriors are working to share the content with 50,000 WhatsApp groups across the state and they also take care of all the social media handles of the state account – BJP4Gujarat. The social media warriors also take care of the state’s county pages and post on those accounts as well.

The social media warroom is also working to share key parts of national leaders’ speeches during their state election campaign, including Prime Minister Narendra Modi, BJP National President JP Nadda, Union Home Secretary Amit Shah, Chief Minister Bhupendra Patel, State President CR Paatil and other.

“The social media warroom has a strategy dependent on the issues that are trending in politics. They monitor opposition parties’ statements against the BJP and in response create videos and memes and share them on various social media platforms. They also create hashtags and more than 10,000 Karyakartas share the same thing, so they tend to the hashtags,” the state coordinator explained.
Kalpesh, in charge of the South Zone in the war room, said: “We are also monitoring what the opposition is saying about the BJP leaders and accordingly making and sharing videos of that particular leader in response to the allegation.”

Gujarat, where the ruling party, which has been in power for over 27 years, is seeking its seventh term.
Prime Minister Narendra Modi was Gujarat’s longest-serving prime minister from 2001 to 2014.
The state has long been a stronghold of the BJP, and the party is aiming to return to power with a sizeable majority.
However, it is facing a tough election campaign from the Arvind Kejriwal-led Aam Aadmi Party (AAP), which has named Isudan Gadhvi as its lead candidate for the ministerial post.
Congress also hopes to do its best to overthrow the BJP government.
The state of Gujarat, which has 182 constituencies, will go to the polls on December 1st and 5th in two phases. The counting of the votes will take place on December 8th, which coincides with the result date of Himachal Pradesh. (ANI)