Brayleys Cars is the latest AM100 car dealership group to partner with Karzoom to offer customers a flexible vehicle subscription mobility solution.
Managing Director Paul Brayley said the launch of an all-inclusive subscription service reflects the St Albans-based Honda, Kia, Mazda, Renault and Dacia franchisee’s ongoing efforts to evolve in response to “the ever-changing mobility needs of our customers”. .
Brayleys follows Hendy Group and Perrys to become a regional partner of Karzoom, covering North London, Buckinghamshire, Hertfordshire, Bedfordshire and West Essex through its plan to offer flexible subscriptions from one to three months from multiple dealer locations.
“Since 2003, Brayleys has continued to evolve its business model,” said Brayley.
“Vehicle subscriptions are a key element in the development of our omnichannel business operations.
“It reflects our innovative approach that responds to the ever-changing mobility needs of our customers.”
Mike Fazal, Karzoom Managing Director and Co-Founder said: “Partnering with Brayleys, another AM100 dealer group of this quality and leadership, is extremely exciting.
“Our partnership model allows merchants to deploy a fully supported subscription solution in a very short timeframe while providing all the required system capabilities needed to meet customer and merchant needs.
“Combined with our unique insurance solution from Zego and Brayleys’ outstanding customer service, we are able to offer customers in these new regions of the UK a first class subscription service.
“Paul and the team have already developed extensive plans to roll out the subscription service to their entire customer base and we are very excited to bring this service live with a launch date planned for early January.”
Brayley’s was featured in a detailed retailer profile interview back in 2019.
A statement from the company released today (December 9) said it was “positioned for future growth” following its recent partnership with Dubai-based conglomerate AW Rostamani.
The relationship recently saw Brayleys become a sister company to Westway Nissan following its acquisition by AW Rostamani.
Brayleys will now expand its customer offering through a partnership with Karzoom, which promises to offer a managed service to its dealer partners.
Karzoom claims its platform allows merchants to offer a “seamless car subscription service” directly to their own customers and business users through their own website.
It provides a complete IT platform for vehicles, a full insurance solution through insurance partners (ZEGO), booking and payment systems, and helpdesk support.
Perrys chief executive Darren Ardron recently told AM that he expects the new Perrys Flex subscription service to diversify customers between their part-ex and new cars or those looking to tip their toes into the emerging electric vehicle (EV) market as well as businesses and fleets dip will suit customers.
He added, “One of the other benefits that the subscription can also offer — in the current climate — is another potential flow of used car inventory coming back into business.”