The family of cartridges presented by Brother is designed to inspire every employee to bring their true, colorful self to the office while still delivering quality work thanks to genuine Brother ink and toner
BRIDGE WATER, NJ, October 4, 2022 /PRNewswire/ — Brother International Corporation today released The Cartridge Family, Presented by Brother, a new digital video series that humorously explores everyday office life through the colorful lens of Brother’s original colors, CMYK-Cyan, Magenta, Yellow and Black .
Each of the five videos presents a relatable working scenario, with unique but familiar office personalities portraying the perfect match – the genuine Brother inks we rely on in both the office and at home, and your Brother printer. Brother handpicked social media influencers to bring these characters to life and bring comedic levity to the 9-5 culture, including Maya Murillo (Celia/Cyan), Landon Moss (Marcus/Magenta), Ceara Jane O’Sullivan (Yelena/Yellow)and Kara Morgan (Barbara/Black).
Gen Z and Millennials are reinventing corporate culture with a strong desire to be their true selves in the workplace and demonstrate freedom in getting their work done. With this series, Brother taps into these social trends to educate consumers about the benefits of assembling your best team to print with confidence. Brother printers and genuine Brother ink and toner are engineered to deliver the best possible results every time.
The five videos in The Cartridge Family, Presented by Brother series include:
- episode 1 – Monday meeting: Get to know the family of cartridges and watch them come together as a team to achieve the best results for a job report, just as Brother genuine CMYK ink and toner deliver exactly what you need for your best result.
- episode 2 – phishing Fraud: Do you know a colleague who is too trusting? Barbara teaches Marcus that some deals are too good to be true, such as trying to use non-genuine ink or toner that can wreak havoc on your project results.
- episode 3 – Over time: Yelena and Marcus find they have to work overtime to meet a new deadline and just like Brother Genuine supplies, they ensure they produce exactly what you need for quality results.
- Episode 4 – Neighbors: Yelena and Celia remind us that working together is always better. CMYK come together to create a rainbow of colors to suit your printing needs.
- episode 5 – coffee run: Compromises and cost savings have consequences. Barbara quickly learns what you put in affects what you get out.
“At Brother, we’re always trying to find new ways to connect with our consumers,” said Eric DahlExecutive director, product marketing, brother United States of America. “That’s one of the reasons why we wanted to offer humorous and relatable content with The Cartridge Family video series alongside high-quality stationery using genuine Brother ink and toner. We want them to know that Brother is always by their side to help them print with confidence.”
Brother genuine ink and toner are specifically designed for Brother printers as part of a total printing system to produce:
- Excellent results: For rich blacks or bright colors, each cartridge delivers high-quality prints, consistent page yields and exceptional value.
- Precision Engineering & Design: Intelligently designed and engineered to work best with Brother printers.
- High quality outputs: Engineered to create stunning prints with vibrant colors, remarkable sharpness and fade-resistant longevity.
- Reliability & Trust: Combining unsurpassed quality, outstanding performance and enduring reliability, Brother genuine ink and toner is the trusted choice for dependable, worry-free printing.
In addition to the video series, Brother has created and published a branded GIPHY page featuring content from the cartridge family October 12thth, so consumers can incorporate their favorite Cartridge Family moment into their office chats, social posts, and more. To use the campaign GIFs and assets, visit the Brother account at Giphy.com/BrotherUSA.
Watch all five episodes of The Cartridge Family, Presented by Brother at: Brother-usa.com/CartridgeFamily. For more information on Brother Genuine Supplies, visit Brother-usa.com/supplies/Why-Buy-Genuine-Ink-and-Toner.
About Brother International Corporation
Brother International Corporation has earned its reputation as a leading provider of home office and business products, home appliances for sewing and craft enthusiasts, and industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales of more than 6 billion dollars, this global manufacturer was founded more than 100 years ago. Bridgewater, New Jersey is Brother’s Americas headquarters. It has fully integrated US sales, marketing, manufacturing, research and development capabilities. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, and subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. Visit www.brother.com for more information.
SOURCE Brother International Corporation