Heba Amin, National Marketing Manager, Buick
Buick’s future is clear and was shown at the Canadian International Auto Show when the company brought the stunning Wildcat EV concept to Canada and showed what it sees for the future.
One of the most eye-catching designs at CIAS this year, the Wildcat EV is a rare concept car that is more than just a remarkable design. Buick announced they will use the vehicle design to inspire future vehicles and their first example is already heading towards production.
“The way we treat and look at the Wildcat is that it’s really our visual representation of what our future looks like,” Heba Amin, national marketing manager for Buick, said at the auto show. “Now is the perfect time as we go through this transformational journey and you can actually see the similarities between the Wildcat and the Encore GX.”
The 2024 Buick Encore GX will be available in Canada later this spring and comes with a host of sharp new features, a sleeker front end and a slew of updates.
2024 Buick Encore GX
“The Encore GX is the first production vehicle to incorporate many design cues and technologies from Buick’s new face. Just looking at both you can see the similarity to the front end, both contain many of the signatures for the new face of Buick, like the projector headlights on the front end.”
The new Encore GX also features Buick’s sleek new Tri-Shield logo, and inside, a number of elements are inspired by the Wildcat, including the impressive new Virtual Cockpit System.
“It combines a visually stunning display with connected technology,” she said, with an overall display size of 19 inches.
“It’s basically two screens under the same pane of glass, that’s an 8-inch instrument cluster and an 11-inch infotainment screen. And there will be even more inspiration for Buick’s future with the Wildcat.”
Looking ahead, Amin also pointed to another key change that will transform Buick.
“We are working on this plan for an all-electric future, where the entire product range will be all-electric by the end of the decade,” she said.
Pioneering that future, Buick has already announced its Dealer Community Charging program, which will bring EV charging to underserved and rural areas.
Watch the video below for a look at the Buick Wildcat EV, 2024 Encore GX and more from the Buick, Chevrolet and GMC rooms at CIAS. Scroll below for more technical details on the Wildcat EV.
About the Wildcat EV concept
Features include cockpit pillar seats with cantilevered headrests, artificial intelligence, biometrics, a virtual cockpit system with a 30.4-inch advanced floating screen, and Zen mode with aromatherapy to reduce driver stress.
On the outside, the concept has semi-swinging doors, flowing aluminum trim, micro-LED lighting, blade-style rear lights in the roof, and 18-spoke “turbine”-style wheels.
The Wildcat name dates back 70 years to Buick’s lineup of the 1950s when the car was first introduced as a next-generation design. The company launched another concept under the name in 1985.
2024 Buick Encore GX
The Buick Encore GX 2024 is available in two trims, with the sporty ST trim and the stylish Avenir trim, Buick’s luxury design.
Buick’s new SUV is the first in its lineup to feature the new 19″ Virtual Cockpit System, redesigned Tri-Shield logo, while taking inspiration from the Wildcat EV concept car.
This inspiration includes a forward-leaning front end, a modern grille and exciting winged LED headlights, as well as 18″ and 19″ wheel options.
And the cockpit system impresses with a display arrangement that is easy to see and reach for the driver. It’s a superior system in every way.
Visit Buick.ca for more about the new SUV.
Buick Wildcat EV concept
Photos by W Andrew Powell/The GATE.