Business Gateway works with Britain’s first ‘Dr. of Social Media” for a free session

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Business Gateway hosted a free online DigitalBoost event with Dr. Jillian Ney, the first “Dr. of Social Media” in the UK, which will equip Scottish companies with the knowledge to harness their internet data.

The hour-long webinar “Social Media Listening” with Dr. Jillian Ney takes place on Monday 27th February at 1pm and looks at social listening – what it is, how it can benefit business owners and shares tips on how to make cost savings. effective ways.

Award-winning digital anthropologist Dr. Jillian Ney is the founder of Glasgow-based The Social Intelligence Lab, a global community for professionals working with social and internet data.

She has been in the industry for more than a decade as a researcher, consultant, speaker and author. Voted one of the most influential women under 30 in digital marketing, she has presented two TED Talks – Connectedness and the Digital Self and Social Media: The Value Lies in the Data – and presented her work at SXSW, Social Media Week, NATO and 10 Downing Street.

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dr Ney began her PhD in Social Media and Consumer Behavior in 2007 at the University of Strathclyde. She discovered that by analyzing how people present themselves and interact online, you can gain valuable insights into their behavior in the real world. Since then, she has developed methods to help companies understand what drives customer behavior by applying behavioral science to social data and other online data sources.

Social Media Listening with Dr. Jillian Ney will host a Q&A with Business Gateway Chief Officer Hugh Lightbody.

dr Ney will provide expert guidance on how businesses can use online data to gain insights about their audience and stay competitive, as well as examine the changing impact of the internet on the business landscape.

dr Jillian Ney said, “Social listening is a powerful tool that can help businesses of all sizes gain a deeper understanding of their audience and stay ahead of the competition, but it’s easy to get carried away by the hype surrounding technology and data let Can offer.

“During the webinar, I will demystify this hype to help companies focus on what matters. I’m excited to partner with Business Gateway on this session and hopefully encourage more companies to discover the untapped potential that lies within their social data.”

Hugh Lightbody added, “We are delighted that Dr. Jillian Ney attending this webinar.

“She is a leader in social and internet data and her insights into how technology is changing the way people behave online and offline will help equip organizations with the tools and knowledge they need to succeed.

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“Digital know-how is a fundamental skill for entrepreneurs as the opportunities offered by the online world are vast.

“We hope this webinar, conducted as part of our DigitalBoost program, will be a valuable resource as organizations navigate the ever-changing digital landscape.”

For more information and to book a seat for the webinar, go to: