NEW YORK, March 23, 2023 /PRNewswire/ — Button, the mobile experience platform that helps marketers drive profitable growth through AI and mobile-optimized shopping experiences, is pleased to announce that the commerce volume driven by its platform exceeded $8 billion. This milestone was achieved in record time as Button continues to add a growing number of new leading brands to an already impressive customer base that includes industry-leading global companies in retail, travel, ridesharing and grocery delivery. All of these companies have something in common – they invest in mobile and profitable growth – and they turn to Button for both.
“This is an important milestone for our company and we could not have achieved it without the support of our partners and the hard work of our team,” said Michael Jaconi, co-founder and CEO of Button. “As we continue our mission to redefine the economic infrastructure of the ad-driven internet to one driven by commerce and results that matter, Button is better positioned than ever, now that” profitable growth” is the focus of marketers everywhere.”
One of the key drivers of Button’s growth is its continued focus on mobile commerce and the performance of apps versus mobile web experiences. As Button’s data shows, app conversion rates are consistently an average of 300% higher than mobile web, resulting in higher ROI for marketers and better shopping experiences for their users. What’s still evident is that deep linking and enabling seamless shopping journeys are complicated — and marketers don’t have an easy solution to optimizing their traffic to deliver more for them or help them achieve their goals. That’s why more and more companies are turning to Button.
Button’s platform is purpose-built to deliver more value with little to no code by unleashing the power of mobile applications. By partnering with Button, businesses can optimize their traffic to drive higher conversion rates, drive more sales, and increase installs and engagement with their apps that deliver great experiences. All of this can be done in a privacy-compliant and future-proof way that allows for context-driven personalization through buttons — rather than relying on cookies or behavioral data.
Button’s mobile experience platform enabled customers to mend broken shopping paths, maximize revenue and optimize their traffic to deliver the results that enable them to beat their competition. Button’s suite of solutions helps businesses optimize their traffic from all channels – affiliate, email, SMS, display and social – enabling personalized shopping journeys, dynamic traffic routing based on historical conversion rates and optimized checkout experiences – while reducing it of broken links, lost insight into sales-driven and low-converting purchase streams. Button also integrates with any major MMP for seamless measurement within marketers’ holistic systems of record.
“At Button, we believe mobile is the future of commerce and we’re proud to be at the forefront of this transformation. As consumers continue to rely on their mobile devices for everything from shopping to socializing, companies investing in their mobile experiences will have a competitive advantage,” said Jonathan Shottan, Button’s President and COO. “As marketers follow the calls of their CEOs ‘doing more with less’, Button is the platform they turn to – and as a result, Button is experiencing its fastest growth in history.”
Button is a cookieless mobile experience personalization and optimization platform used by the world’s most innovative companies. Button’s platform is powered by two products: PostTap and Tap.
PostTap is an AI-powered traffic optimization product that enables marketers to maximize the results they get from their traffic through better experiences and conversions, more app installs and usage, and improved visibility of the purchases driven. Tap is a traffic enablement product that helps developers monetize their traffic through commerce – leveraging affiliate and card-based offers.
To date, Button has generated over $8 billion in mobile commerce, has been recognized as a Best Place to Work every year since the company was founded in 2014, and is backed by Greycroft, Redpoint, Norwest, Icon Ventures and Capital One.