Campus interviews the rage again as firms eye skills- The New Indian Express

Express Message Service

THIRUVANANTHAPURAM: With job fairs seeing low turnout, tech companies have turned to offline, on-campus recruitment to hire fresh graduates with innovative skills rather than academic brilliance. These placement campaigns have had a tremendous response, with more than 100,000 students recruited over the past year in two campaigns conducted by state engineering colleges in the second quarter of fiscal 2021-22 and the first quarter of 2022-23.

Rides were delayed in both years, particularly in the first quarter, as the pandemic took over.
The two top-ranking colleges in the state capital – College of Engineering Thiruvananthapuram (CET) and Barton Hill Engineering College – have had 100 percent rankings over the past two years. Average salary packages ranged from Rs 3.6 lakh per year for freshmen to Rs 7 lakh for qualified candidates.

According to companies, their priority is recruiting new talent with great ideation skills rather than academic brilliance. “Although online campus interviews were conducted during the pandemic, two offline recruitment drives in 2021 and 2022 resonated well, allowing recruiters to interact directly with students. Companies prefer to hire students with a wealth of ideas and innovative skills.

Academic brilliance is just a bonus. As colleges have incubation centers and other innovative projects to sharpen the technical skills of students, the work of companies that want to select suitable candidates becomes much easier,” said V Sreekumar, secretary of GTech and center head of Tata Elxsi, here.

According to VP Suresh, Experion Technologies’ chief operating officer, the company seeks talent from engineering colleges, B-Schools, design schools, technical colleges and art schools because there is more talent in such institutions. “We select the best talent from all colleges in South India. Through this year’s recruitment program, we reached up to 3,000 students from 63 colleges. We plan to meet another 4,000 in the coming weeks,” Suresh said.

Meanwhile, Deepu S. Nath, Convener of Academia and Technology Focus Group and MD of Faya Technologies, said, “The companies that are laying off employees are mostly those that specialize in product development,” he said.