Chivas announced on November 25th the exclusive release of its iconic limited edition Chivas 18, a collaboration with the brand’s Asian ambassador, Lisa, that captures the signature style of the global music sensation.
The limited edition bottle is the next step in Chivas’ partnership with LISA, announced earlier this year with the global ‘I Rise, We Rise’ platform as the brand’s first female face in Asia.
Lisa’s limited edition bottle perfectly complements her artistic talents in a variety of fields ranging from fashion to music. The striking design of this collaboration showcases both the iconoclastic, bold nature and heritage of the brand.
LISA commented: “I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is typically LISA – bright, bold and unique – and I’m so excited that everyone will finally see it. It’s great to have my own bottle now!”
In addition, Chivas announced that it will host a special session for fans across Asia to meet Lisa in its Regal Planet metaverse. The Regal Planet will be presented on November 27th on Chiva’s official YouTube and Instagram, consisting of a program that travels with her in virtual reality.
In Regal Planet, Lisa appears in her real form, and participants can participate in various programs, entering the virtual world in the form of an avatar. Beginning with her beautiful looks, participants can spend time with her, solve quizzes and communicate with her while feeling as if they are actually with her.
Chivas and Lisa garnered a lot of attention from both whiskey enthusiasts and K-pop fans alike with the global advertising campaign “I Rise, We Rise” earlier this year. Chivas believes that the successful musician “LISA” perfectly reflects the contemporary prestige mood of the brand. The campaign has provided her with a continuous path to success and development.
Miguel Pascual, Marketing Director of Pernod Ricard Korea, commented: “This limited edition is the perfect result of the ongoing partnership between Chivas and its Asian brand ambassador ‘LISA’. With this collaboration, we want to appeal our contemporary prestige vibe and brand new brand vibe to the younger generation of whiskey enthusiasts and secure the brand’s place in street culture.
Chivas 18 limited edition bottles made with Lisa are also available in the Korean market.
