Pixalate’s Mobile Ad Fraud Series for December 2022 shows that games and utilities remain app categories most targeted by spoofing
LONDON, January 13, 2023 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today released the December 2022 edition of our Mobile Ad Fraud Seriesin which we highlight unique forms of invalid traffic (IVT), including “ad fraud” throughout the open programmatic mobile advertising marketplace.
This report covers mobile app spoofing numbers for December 2022. For background information, methodology and definitions related to CTV app spoofing, please visit our introductory brochure Mobile Apps Spoofing Report (October 2022) and look at the FAQs there.
Main results:
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Wordscapes, Happy Color, and Sudoku have remained on the iOS app list since October.
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Comedy Central turns out to be the best iOS app geared towards spoofing North America in December.
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Games (particularly for iOS) and utilities (particularly for Android) continue to be among the app categories most affected by mobile app spoofing.
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Ragdoll Fighter continues to top the list of North American Google Play Store apps, claiming its spot from our November report.
To see the full list of mobile apps affected by app spoofing in the last month, please visit here.
About Pixalate
Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate provides the only system of coordinated display, app, video and CTV solutions to better detect and eliminate ad fraud. Pixalate is an MRC-accredited Sophisticated Invalid Traffic (SIVT) detection and filtering service across desktop and mobile web, mobile in-app and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the CTV Ad Fraud Series (the “report“), reflect Pixalate’s opinions regarding the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees ; and neither this press release nor the report is intended to contest the reputation or reputation of any entity, person or app, but instead to report insights and apparent trends regarding apps in the Roku and Amazon app stores MRC“’Fraud’ is not intended to constitute fraud as defined in various statutes, statutes and regulations or as commonly used in US court or other legal proceedings, but rather a custom definition used solely for advertising measurement purposes MRC“’Invalid traffic’ is broadly defined as traffic that does not meet certain criteria for quality or completeness of ad serving or otherwise does not constitute legitimate ad traffic that should be included in the metric. One of the reasons why ad traffic can be considered invalid is it is the result of non-human traffic (spiders, bots, etc.) or activities designed to generate fraudulent traffic.
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SOURCE Pixelalate
