Comedy store for staging virtual reality comedy shows

PICO, a leading VR company with independent innovation and R&D capabilities, has partnered with The Comedy Store to stream a series of shows live in virtual reality across parts of Europe.

The first episode, set to stream this Friday, will be hosted by Mark Watson. PICO 4 and PICO Neo 3 Link headset owners can join the laughs at home when he’s joined by comedy king Russell Kane, award-winning stand-up artist Kiri Pritchard-McLean and Joshua Bethania.

Viewers will feel immersed in the show, positioned with an unparalleled view and connection with the comedians. Viewers can also interact with the emoji buttons at various points throughout the show. The 3D show offers a 360-degree view in unrivaled 8K quality, capturing the authentic and hilarious atmosphere of the Comedy Store in a way never seen before.

Iain Funnell and Yiyun Tang, Producers at PICO, said: “We are thrilled to partner with The Comedy Store to bring this series of hilarious shows exclusively to our users. We’re looking at many different ways to expand our ever-expanding content offering, and this is just one of a number of live experiences we have planned for this year.”

PICO’s stand-up at the Comedy Store is available to stream starting Friday 24th February at 19:00 GMT. Each episode is 40 minutes long. People with PICO 4 and PICO 3 Neo Link headsets can attend the shows approximately two weeks after the start date. Episodes can also be streamed at select times after the live events.

Comedy fans who don’t own a PICO headset can also apply to be viewers during filming at the Comedy Store via SRO Audiences.

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Earlier this year, PICO offered customers the opportunity to swarm at home with an exclusive performance by Calvin Harris in an interactive, immersive digital arena. It is also currently hosting Megan Thee Stallion’s first-ever virtual reality concert – Enter Thee Hottieverse – through the PICO Store.

PICO headsets are available in the UK from a variety of retailers including Argos, John Lewis, Amazon, Curry’s and Very.

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