CVB and Skynav launch immersive 360 degree virtual tour

SOUTHERN PINES, NC (NOVEMBER 8, 2022) – The Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau has announced the launch of the first-of-its-kind virtual tour for the Pinehurst area, utilizing SkyNav’s advanced virtual and enhanced technology. Visitors and event planners can now experience the Home of American Golf with high-resolution panoramic images that create a 360-degree world with 3D objects, interactive text and image galleries, video integrations, and augmented reality.

SKYNAV’s exclusive sky-to-ground technology is designed to engage viewers, improve click-through rates and skyrocket ROI for their customers, in this case visitors and events coming to the Pinehurst area to drive. Sights on the tour include Pinehurst Resort, Pinehurst Village, Downtown Southern Pines, Downtown Aberdeen, Carthage and dozens of other locations. Travel from town to town with the click of a mouse from above and also see street scenes and shops along the CVB,” said Phil Werz, President and CEO of the CVB in Pinehurst, Southern Pines, Aberdeen Area. “The immersive technology allows people to navigate to the destination with amazing aerial and ground views. For people considering visiting the Home of American Golf, this is a great way to get a better understanding of the area before arriving.”


The SkyNav™ 3D tour consists of six 360° aerial panoramas and 21 ground-level panoramas covering selected areas of interest in Moore County. The tour utilizes the latest developments in interactivity with more than 40 information beacons strategically placed throughout the tour. This 3D technology allows visitors to either ‘fly’ or walk ‘close to the ground’ to explore an area and be fully immersed via one of the CVB’s many videos and hotspots, view feature galleries or click to partner websites. Users can also share the tour via social channels and email, view areas via Google Maps and follow CVB social media channels.

To join the tour, visit the CVB website at and click 360° Tour at the top of the home page.

The Pinehurst Southern Pines Aberdeen Convention and Visitors Office
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB develops strategies to enhance the value and product of the county’s tourism brand to accommodate the next generation of visitors, thereby boosting the local economy and improving the quality of life for residents and visitors alike. As of 2021, Moore County was North Carolina’s 10th largest tourism economy, generating $673 million in visitor spending annually, supporting the second largest employment sector in the county.

SKYNAV is a unique web-based interactive virtual and augmented reality marketing platform. Using advanced technology, SKYNAV creates virtual reality tours to offer its clients a fully immersive and incredibly immersive experience for potential travelers and visitors of a specific travel destination. Experience marketing leads to more engaged users, better relationships with customers, and improved conversion rates, resulting in a higher return on investment. SKYNAV serves clients all over the world and has worked with countries, hotels, luxury resorts, racetracks, golf courses and everything in between. SKYNAV is the leading immersive air-to-ground marketing platform for the travel and leisure industry with thousands of virtual tours across the US and Caribbean.

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Contact: Phil Werz, President and CEO, 910.692.3330 x-234
E-mail: [email protected]