NEW YORK, October 20, 2022 /PRNewswire/ — Dash Hudson announces a proprietary artificial intelligence-based solution poised to transform the landscape of competitive benchmarking in social media.
With its comprehensive intelligence competitors equips marketers with the real-time data needed to understand where they rank in their industry and how they stack up against the competition.
“Dash Hudson has long been touted for its visual representation of complex data that allows marketers to understand social insights faster than typical reports.” says Ryan SasakiVice President of Product at Dash Hudson. “Our latest solution is the first of its kind in the industry and leverages Dash Hudson’s proprietary vision AI technology, putting brands in a prime position to outperform their competition.”
In addition to benchmarking, the solution’s artificial intelligence and machine learning capabilities provide in-depth insight into competitor strategies. visual IQa key feature within competitors, allows brands to spot trends within their industry. By segmenting content based on visual similarities, the tool shows which types of content drive the most engagement.
In addition, Dash Hudson’s proprietary prediction technology, vision, allows brands to find out what type of visuals are performing best from their competitors’ strategies on their own channel. After brands identify top-performing competitor posts, they can visually search their library and UGC for similar content. This empowers brands to take the guesswork out of what will perform well and decompose performance analytics to stack up against their competition.
“With new social media platforms emerging and trends changing so quickly, brands need to be agile, stay up to date and show what’s new now and in the future – the launch of Dash Hudson’s Competitor feature will enable us to do that , to report, listen and switch in real time.“
— Alison AlhamedVice President, Social Media & Community at R+Co.
In the increasingly saturated social media space, having an accurate understanding of your competitors has never been more important. Dash Hudson’s newly developed solution turns complex data sets into actionable insights that enable brands to stay agile and stay ahead of the competition.
Want to learn how Dash Hudson provides competitive insights and benchmarks for top brands to win in their industries? Try our interactive demo today.
About Dash Hudson
Dash Hudson was founded in 2015 with a mission to empower brands to deepen engagement through photos and video. Today, the world leader in social marketing software is helping companies like Condé Nast, Apple and Unilever unleash their creative superpowers and improve their strategies at the speed of social media. Dash Hudson takes it to the next level by predicting photo and video performance, analyzing trends and accelerating brand growth across social media, entertainment and e-commerce marketing channels. To learn more about Dash Hudson, click here.
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SOURCE Dash Hudson Inc.