DUBLIN–(BUSINESS WIRE)–Added Digital Marketing Software Global Market Report 2022 report ResearchAndMarkets.com Offer.
The global digital marketing software market is forecast to grow from US$56.77 billion in 2021 to US$67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion by 2026 at a compound annual growth rate (CAGR) of 20.38%.
The main types of solutions in digital marketing software are CRM software, email marketing, social media, search engine marketing, content management, marketing automation, campaign management, and other solutions. The CRM software solutions are provided to manage a company’s relationships and interactions with customers and prospects. CRM software helps improve digital marketing campaigns by recording audience data.
North America was the largest region in Digital Marketing Software Market in 2021. Asia Pacific is projected to be the fastest growing region during the forecast period. The regions covered in Digital Marketing Software market report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The growth of internet penetration is driving the growth of digital marketing software market. Internet penetration is increasing with the increasing use of smartphones and the growing influence of social networking sites. The increasing presence of social media and social advertising as well as the growing dependence on the internet and broadband connection are responsible for the growth of the digital marketing software market. Companies are using increasing Internet penetration for digital marketing strategies to analyze consumer behavior and preferences in real time and to market themselves.
This will create significant demand for digital marketing software as this software solution is the best tool to target audiences online. For example, according to the statistics from DataReportal, the internet penetration rate in the US was about 92.0% in 2022, which increased by 2.8% between 2021 and 2022 to reach 8.4 million internet users. Likewise, the internet penetration rate in the UK was around 92.0% 98.0% in 2022, which increased by 0.4%, reaching 300,000 internet users between 2021 and 2022. Therefore, the demand for digital marketing software will increase with increasing internet penetration.
Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advances include the use of artificial intelligence (AI) tools in digital marketing software that are redefining customer-centric services for digital marketers by increasing productivity and optimizing the user experience.
Using AI to improve customer experience can offer four major advances such as: B. Chatbots, predictive and targeted content, content creation and image recognition functions. Each of them can improve digital marketing while providing more targeted and relevant content to the target users. For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions to help customers design their graphic assets and write better email subject lines. It also assists organizations in determining the best next course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting and other features.
scope
Covered Markets:
1) After solution: CRM software; email marketing; social media; search marketing; content management; marketing automation; campaign management; Other solutions
2) By Services: Professional Services; Managed Services
3) After Deployment: Cloud; On site
4) By organization size: large companies; Small and medium-sized enterprises (SMEs)
5) By industry: BFSI; transport and logistics; consumer goods and retail; Education; health care; manufacturing; media and entertainment; telecommunications and IT; travel and hospitality; Other Industries
Main topics covered:
1. Summary
2. Characteristics of Digital Marketing Software Market
3. Digital Marketing Software Market Trends and Strategies
4. Impact of COVID-19 on Digital Marketing Software
5. Digital Marketing Software Market Size and Growth
6. Digital Marketing Software Market Segmentation
7. Regional and country analysis of Digital Marketing Software Market
8. Asia Pacific Digital Marketing Software Market
9. Digital Marketing Software Market in China
10. Indian Digital Marketing Software Market
11. Japan Digital Marketing Software Market
12. Australia Digital Marketing Software Market
13. Indonesia Digital Marketing Software Market
14. South Korea’s digital marketing software market
15. Digital Marketing Software Market in Western Europe
16. UK Digital Marketing Software Market
17. Germany Digital Marketing Software Market
18. Digital Marketing Software Market in France
19. Digital Marketing Software Market in Eastern Europe
20. Digital marketing software market in Russia
21. Digital Marketing Software Market in North America
22. Digital Marketing Software Market in United States
23. Digital Marketing Software Market in South America
24. Brazil Digital Marketing Software Market
25. Middle East Digital Marketing Software Market
26. Digital Marketing Software Market in Africa
27. Competitive Landscape and Company Profiles in the Digital Marketing Software Market
28. Major mergers and acquisitions in the digital marketing software market
29. Future outlook and potential analysis for Digital Marketing Software market
30. Appendix
companies mentioned
Adobe Inc.
Hubspot Inc.
International Business Machines Corporation
Marketo Inc.
Microsoft Corporation
For more information about this report, visit https://www.researchandmarkets.com/r/u3kvyh
