Digital Retailer Very chooses Constructor to personalize online and mobile shopping experiences

Constructor’s product search and discovery platform increases shopper engagement, loyalty and conversions, improving the customer experience

SAN FRANCISCO, Feb. 14, 2023 /PRNewswire/ — Constructor, an AI-powered product search and discovery platform for e-commerce businesses, today announced that leading UK retailer Very has selected Constructor to power the product discovery experience of its Transform buyers across the board, online and mobile channels. Constructor’s technology will help Very deliver highly personalized shopping experiences and pathways that drive engagement, loyalty and conversions.

Very, part of The Very Group, is The Very Group’s fastest-growing retail brand with sales of £1.8bn (US$2.2bn) – featuring fashion, tech, homeware, toys, sports equipment and more from over 2,000 big name brands. With such a large catalog of products, it is very important to Very to help each individual shopper find what they want and need quickly – so that they are not overwhelmed and benefit from a useful, enjoyable and cohesive shopping experience on the Very website and in the mobile app benefits .

“Very always strives to deliver superior customer experiences. An important part of this is recognizing each shopper’s unique preferences and needs and helping them find the best items for their lifestyle,” said Paul Hornby, Digital Customer Experience Director at The Very Group. “Constructor’s AI and machine learning-based approach to product discovery will help our buyers quickly and intuitively find the best items for them – by remembering their story and reflecting it with us across channels – while also finding our own driving digital transformation.”

Very will take advantage of Constructor’s full Product Discovery Suite, including features and solutions for:

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Search – So when Very shoppers use search to find an item, they instantly see results optimized for their personal tastes and likes, as well as Very’s Key Performance Indicators (KPIs). Browse – Browse pages showcase items that are both personalized for frequent shoppers and optimized for the retailer’s KPIs. Collections – So Very can create fully personalized, dynamic product landing pages based on automatic rules or curated product listings. Quiz – Constructor’s latest offering takes zero-party data (asks shoppers quick questions like a store associate would) and instantly personalizes the items and recommendations they see next based on their answers.

“When you’re trying to capture the attention and opinion of shoppers, every split second counts,” said Eli Finkelshteyn, co-founder and CEO of Constructor. “When shoppers are overwhelmed by search results and product recommendations that don’t match their interests and needs, they go elsewhere. Forward-thinking and innovative retailers like Very recognize this and are using technology and AI to continually improve their customer’ experience. We look forward to helping, through our partnership, help realize Very’s vision for faster, more intuitive and more compelling product discovery and search results to permit.”

Constructor’s platform learns from each buyer’s requests hundreds of millions of times a day. With every click, add to cart, quiz answer, purchase and more, Constructor uses clickstream behavior to automatically rank results and show recommendations – showing shoppers the products they’ll love and E -Reflect commerce businesses.

For more information on how Constructor helps retailers increase engagement, sales and enhance customer experience, visit:

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About constructor

Constructor is the only search and product discovery platform tailored for enterprise e-commerce where conversions matter. Constructor’s cloud-based solutions use natural language processing, machine learning-enhanced result ranking, and collaborative personalization to deliver powerful user experiences across all facets of product discovery. Constructor is specifically optimized for ecommerce metrics like revenue, conversion rate, and profit, consistently generating over 10 million increases for some of the biggest brands in ecommerce like Sephora, Backcountry, home24, Maxeda Brands, Birkenstock, and Serena & Lily U.S. dollar. Constructor is a US-based company founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more information, visit:

SOURCE constructor