Digital signage trends for 2023

Digital signage is a rapidly growing industry that uses screens to communicate information, promote products, and engage audiences in diverse environments such as retail stores, transportation systems, and public spaces. Here are the most popular trends for digital signage in 2023.

3D graphics

3D graphics are computer-generated images that appear to have three-dimensional depth, allowing the viewer to have a more realistic and immersive experience. 3D graphics can be used in digital signage to create eye-catching visual effects, such as rotating logos, moving product displays, and interactive touchscreen applications.

Using 3D graphics in digital signage offers several advantages:

  • 3D graphics are more visually appealing and attention-grabbing than 2D graphics, making them more effective at capturing viewers’ attention.
  • It enables a more immersive and interactive experience that can engage viewers and encourage interaction with the content.
  • It can also be used in a variety of settings and customized to suit the needs of each application.
  • It’s inexpensive. While the initial cost of creating 3D graphics can be higher than 2D graphics, they can be reused and reused for multiple applications, making them cost-effective in the long run.

To create 3D graphics for digital signage, designers can use CAD (Computer Aided Design) software or 3D modeling software such as Autodesk 3ds Max, Blender or Cinema 4D. These programs allow designers to create and edit 3D objects, lighting, and animations, and then export the finished product in a format that can be viewed on a digital screen.

Digital Signage Trends

Increased sustainability

One of the biggest trends we’re hoping for in 2023 is the reduction in corporate carbon emissions. And businesses can do this with digital signage. Digital signage can have several environmental benefits compared to traditional signage. For example:

  1. Energy Efficiency: Digital signs use less energy than traditional signs because they only need to be powered when they are in use. Conventional signs, on the other hand, are constantly illuminated.
  2. Reduced Material Usage: Digital signs do not require the use of physical materials such as paper or cardboard to create and display messages. This can help reduce waste and save resources.
  3. Reduced Transportation Emissions: Digital signs can be updated remotely, meaning they don’t have to be physically transported to different locations for updates. This can help reduce transport emissions.
  4. Increased Recycling: Digital signs can be recycled at the end of their lifecycle, which can help reduce the amount of e-waste that ends up in landfills.
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More data

One of the biggest applications used in digital signage today is to display data. There are so many different data sources that of course depend on your target audience. This is a trend that we believe will be further innovated in 2023. Here are some types of data that we think will be enhanced for a better user experience:

  • Better and more comprehensive real-time information: This can include current time and date, weather, traffic reports and headlines.
  • More support for sales and promotional information: Digital signage can be used to advertise special offers, discounts and new products to customers.
  • Better Wayfinding and Navigation: Digital signage can provide customers with directions and assistance in navigating through a facility or location.
  • Improved Event Schedules and Scheduling: Digital signage can be used to even display schedules, lesson plans, and other types of schedules relevant to customers.
  • More User-Friendly Social Media Feeds: Digital signage can display social media feeds such as Twitter or Instagram to showcase customer reviews or engage with followers.
  • Custom Content: Digital signage can display a variety of custom content, such as: B. Company mission statements, employee successes or industry news.

AR and VR

Augmented Reality (AR) and Virtual Reality (VR) technologies have been used in digital signage in a variety of ways to create immersive and interactive experiences. We believe that this technology and its trends will not expand until 2023.

Some examples of how AR and VR could be used in digital signage are:

  • Show product demonstrations: AR and VR can be used to showcase products in a realistic and interactive way, allowing customers to see how the product looks and works in a virtual environment.
  • Delivering Interactive Experiences: AR and VR can be used to create interactive experiences such as virtual tours or games that engage customers and encourage them to interact with the content.
  • Enhanced wayfinding and navigation: AR and VR can be used to provide directions and assistance in navigating a facility or location such as a museum or airport.
  • Create immersive advertising campaigns: AR and VR can be used to create immersive and interactive advertising campaigns that engage customers and showcase products in unique ways.
  • Delivery of training and education: AR and VR can be used to deliver training and education in a virtual environment, allowing for a more interactive and engaging learning experience.
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Conclusion

So why should you keep an eye on these trends? There are several reasons why a business might consider using digital signage. It’s great for attracting and retaining customers, effectively conveying information to customers, increasing brand awareness, saving time and resources, and improving customer experience. But the main reason is that digital signage is constantly evolving. Keeping an eye on software company trends and developments could make all the difference for your business and your digital signage campaign.

If you want to try a digital signage CMS for your business, visit SocialScreen.com for a free trial today!

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