If you’ve come anywhere close to skincare and beauty on social media, you’ll love Dr. Probably recognize Shereene Idriss. In 2018, the New York City-based dermatologist noticed that many patients came to her with misguided fears about skincare that they had experienced online. To quell some of the misinformation, she decided to post her own content debunking popular myths. Her platform as The Pillowtalk Derm grew rapidly and she has since amassed a social media following of more than 800,000 skin nerds. Now, the Major Fade skincare line from Dr. Shereene Idriss here to address one of the most common issues faced by her followers and patients alike: melasma.
“One of the biggest trends I’ve noticed in my practice is someone walking in and complaining about a small line,” said Dr. Idriss to TZR. “If you step back and look at the person in the mirror, you can’t even see that line. And what they realized, and what struck me, is that when you first and foremost even out your skin tone, that can give you the most bang for your buck.
dr Idriss also began seeing an overwhelming amount of complaints about uneven skin tone from her social media followers. “Those who are most frustrated on social media are the ones with melasma,” she said. “Because everything they’ve tried they’ve been told, for example, vitamin C is the ingredient you must have and it didn’t work. So that was my first turning point [to launching my own collection].”
Things finally came to a head when Dr. Idriss filmed a skincare routine for Harper’s Bazaar. “As I was shooting it, I thought, ‘This is so stupid.’ I had a 12 step skin care routine. And I thought, ‘There has to be a better way.’
After asking her loyal social media followers if they would like her to own a skincare brand (the answer was a resounding “yes”), Dr. Idriss was trying to launch a product that could address her patients’ most pressing skin concerns — but that proved virtually impossible. After clinical trials and community-driven testing, the end result was the Major Fade 3-Step Solution System, a potent trio of formulas designed to exfoliate, treat and prevent hyperpigmentation.
“There is no hero ingredient for anything,” says Dr. Idriss on the curated collection. “There is no miracle ingredient. It’s about how things are put together, how they are formulated.”
The three products in Major Fade each serve a purpose in your skincare routine, each carefully formulated with ingredients to fight hyperpigmentation. First up is the Major Fade Flash Mask, a resurfacing mask meant to be used two to three times a week in the evenings. It contains glycolic acid, lactic acid, tranexamic acid and glycerin that dissolve dead skin cells, leaving skin looking brighter and smoother.
Major Fade Hyper Serum treats and fades existing hyperpigmentation with a milky, moisturizing formula based on Alpha Arbutin, Kojic Acid, Diglucosyl Gallic Acid, Niacinamide and Glycerin. The final step is Major Fade Active Seal, a hydrating gel-cream moisturizer with a potent cocktail of brightening actives including Vitamin C Ester, 4-Butylresorcinol, Hexapeptide-2, Hydrolyzed Brassica napus Seedcake Extract and Glycerin.
Although this collection is aimed at melasma, it is suitable for all skin types; even sensitive skin as it contains no fragrances or other irritants. Put simply, it’s Dr. Idriss’ approach to effective, no-frills skincare. “I think skin is very complex, and I don’t think skin care needs to be. It can be very effective while still giving you the pleasure of using it. I hope this skincare line really allows people to take control and feel empowered about their skin while enjoying the process.”
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