STOCKHOLM, October 13, 2022 /PRNewswire/ —
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Ericsson ConsumerLab’s 5G: The Next Wave report is the most comprehensive 5G consumer research to date.
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Compared to 4G users, 5G users spend an average of one hour more per week on Metaverse-related services such as virtual world gaming and augmented reality (AR).
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Half of 5G consumers already using XR (extended reality)-related services believe that AR apps will move from smartphones to XR headsets within two years
As 5G deployment bridges the milestone from early adopters to mass adoption in many parts of the world, a major new study from Ericsson (NASDAQ:ERIC) — the industry’s largest global study of its kind — underscores growing consumer engagement with 5G and theirs Expectations for next-gen use cases.
The Ericsson ConsumerLab report, titled 5G: The Next Wave, looks at the impact 5G has had on early consumers since its launch in different countries and measures the intention of non-5G subscribers to adopt the technology – and the associated expectations. The report predicts that at least 30 percent of smartphone users intend to purchase a 5G subscription within the next year.
The mix of tracking data from Ericsson on 5G deployments since 2019 and the new consumer survey has enabled Ericsson ConsumerLab to identify six key trends that will impact the next wave of 5G deployments.
The report covers the behavioral changes triggered by communication service providers bundling digital services into 5G plans – specifically the increased use of enhanced video and augmented reality (AR) apps.
The report also looks at the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were surveyed as part of the study – the industry’s largest global 5G consumer survey to date and the largest consumer survey conducted by Ericsson on any topic. The scope of the survey is representative of the opinions of approximately 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh SethiHead of Ericsson ConsumerLab, says: “The scope of the research gives us an authentic insight into consumer views and attitudes towards 5G. The report shows that the next wave of potential 5G users have different expectations of the technology than early adopters.” Overall, consumers see 5G engagement as an essential part of their future lifestyle.”
He adds: “It is interesting to note that 5G is emerging as a major enabler for early adopters to take advantage of Metaverse-related services such as socializing, playing, and purchasing digital items on interactive 3D virtual gaming platforms and reality apps from 5G users have also doubled over the past two years.”
The report predicts that 5G consumers with experience using extended reality (XR) capabilities will likely be the first to adopt future devices as they become more positive about the potential of mixed reality glasses. Half of 5G users already using XR-related services on a weekly basis think AR apps will migrate from smartphones to XR headsets within the next two years, compared to a third of 4G users who hold this view.
5G – the Next Wave Report: Six key trends
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Introduction of 5G should be resistant to inflation: At least 510 million consumers in 37 markets are expected to use 5G in 2023.
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The demanding next wave of users: The next wave of 5G users have high expectations for 5G performance, especially coverage, compared to early adopters interested in new innovative services enabled by 5G.
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Perceived 5G availability is emerging as the new measure of satisfaction among consumers. Geographic coverage, indoor/outdoor coverage, and community hotspot coverage are more important to building user perception than population coverage.
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5G drives the use of enhanced video and augmented reality. In the last two years, the time 5G users spend on AR apps has doubled to two hours a week.
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5G monetization models are expected to evolve: Six out of ten consumers expect 5G offerings to evolve beyond more data volumes and speeds to bespoke on-demand network capabilities for specific needs.
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The arrival of 5G paves the way to the Metaverse. 5G users already spend an average of one hour more per week on Metaverse-related services than 4G users. They also expect two more hours of video content to be consumed on mobile devices per week, with 1.5 hours of that on AR/VR glasses by 2025.
Related Links:
Report Ericsson 5G: The Next Wave
Ericsson ConsumerLab: The voice of the consumer
Ericsson Industry Lab: the voice of business, industry and society
Ericsson 5G
Ericsson Round Table Discussion: How Can 5G Extended Reality (XR) Transform the Entertainment Industry?
Ericsson Blog: 12 Metaverse Use Cases in the Years to Come – Ericsson
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Ericsson enables communications service providers to realize the full value of connectivity. The Company’s portfolio includes the following businesses: networking, cloud software and services, enterprise wireless, global communications platform, and technology and emerging businesses. It aims to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s investments in innovation have brought the benefits of mobility and mobile broadband to billions of people around the world. Ericsson shares are listed on Nasdaq Stockholm and Nasdaq New York. www.ericsson.com
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