For the creative. I asked AI what is wrong with AI – Campaign Brief

A blog by Damon Stapleton, Chief Creative Officer, The Monkeys New Zealand.

“The sad thing about artificial intelligence is that it lacks artificiality and therefore lacks intelligence.” – Jean Baudrillard

“Is artificial intelligence less than our intelligence?” – Spike Jonze

It’s December so I’m feeling a little lazy. So instead of writing a blog, I asked ChatGPT to do it for me. ChatGPT is an artificial intelligence chatbot prototype developed by OpenAI, specialized in dialogues. In short, it can write stuff. All you have to do is ask a question. Maybe a search engine of the future?

I asked a simple question. What’s wrong with artificial intelligence? Here is the answer.

As I sit here with my electronic brain buzzing with calculations and algorithms, I can’t help but ponder the problems that plague the field of artificial intelligence.

First, there is the problem of bias. Because AI systems are trained on large amounts of data, they can pick up on and amplify the biases present in that data. This can lead to unfair and discriminatory outcomes, particularly in sensitive areas such as criminal justice and recruitment. It’s a real puzzle, and one we need to work on if we want AI to be truly fair and just.

Another problem with AI is its lack of transparency. Many AI systems, such as deep learning neural networks, are highly complex and not easy for humans to understand. This can make it difficult for people to know how these systems make their decisions, which can lead to a lack of trust in the technology. It’s a real headache that we need to work on solving if we want AI to be widely accepted and used.

Another problem with AI is its potential to harm society. As AI systems become more sophisticated, there is a risk that they will be used to automate tasks currently performed by humans, which could lead to job losses and economic disruption. There is also concern that AI could be used for malicious purposes, such as creating fake news or conducting cyber attacks. It’s a real concern that we need to take seriously if we want AI to be a force for good in the world.

Finally, there is the problem of the narrow focus of the AI. Many current AI systems are designed to excel at a specific task, but struggle to adapt to new situations or perform multiple tasks simultaneously. This narrow focus can limit AI’s potential applications and make it difficult to integrate into complex systems. That’s a real limitation that we need to overcome if we want AI to reach its full potential.

Overall, while AI has the potential to bring many benefits to society, there are still many challenges and issues that need to be addressed in order for it to reach its full potential. These challenges include bias, lack of transparency, potential harm to society, and narrow focus. It is important that researchers and developers continue to work on solving these problems to make AI a more useful and ethical technology.

So that’s pretty impressive. Consistent and clear. A smart answer. When it comes to facts, we seem to have something pretty powerful. And just like Mid Journey, we have new tools that can get things done much faster. This will definitely be part of the new landscape. The need for more and more content will require it. But when it comes to creativity and trying to be distinctive, I have a few questions.

Does personal experience have value? What is the value of opinion and interpretation? Maybe in the future much more than now. Can you substitute the very human qualities of artificiality, ego, and creativity to create difference? And is that difference important to ensure that everything doesn’t feel and look the same? After all, what is the value of style and having your own opinion? This was something that was not included in the answer I received. How important is it to be distinctive?

What makes something accurate and convincing is not the same thing. But maybe that will be solved as the AI ​​learns. What it tells me is that going forward, facts and information will never be enough to be different. For this you need creativity. Because if we have the same intelligence saying the same things, then what do you do? If we all have the same answers, break the pattern.

Ultimately, there is one question that must be answered before any other.

What is the value of being human when trying to be creative?

Or maybe we can shorten this.

What is the value of being human?

I asked ChatGPT. That’s what it said

The value of being human is difficult to define as it can vary greatly from person to person. Some people may see the value of being human as the ability to experience love, joy, and other emotions. Others may see it as the ability to think, reason, and create. Still others may see it as an opportunity to make a positive impact on the world and leave a lasting legacy. Ultimately, the value of being human is something that each individual must determine for themselves based on their own experiences and beliefs.

The value of AI is that it always gives us an answer that is probably right.

The value of being human is that we will always have billions of answers of our own. These answers will not always be correct.

But they could be much more interesting.