Freshcraft launches innovative gadget for safer indoors in Dubai – News

Released: Thursday, September 15, 2022, 6:07 p.m

Amid a World Health Organization (WHO) report naming air pollution as one of the top health threats, a Kochi-based startup has launched a smart security device that guarantees quality indoor air and surfaces. Freshcraft Technologies launched Tenshield at an event in Dubai, where the year-old company also released the innovative product’s logo and video in the presence of senior industrialists and officials in the United Arab Emirates.

At the event, Freshcraft also presented its three versions of Tenshield to some of the startup’s first associated customers. Tenshield disperses plasma-mediated ions throughout the environment, creating a protective shield against various airborne and surfaceborne diseases. The product essentially neutralizes all pathogens in real time, thereby improving indoor safety by significantly reducing particulate matter and other harmful organic compounds in the environment.

Freshcraft CEO Vineeth Kumar Mettayil was present at the event alongside Dr. Sohan Roy, Founding Chairman and CEO of Aries Group of Companies, Vimal Manchanda, COO, Samvardhana Motherson Health Solution and Satheesh Nair, Head of Purchasing (Middle East) at Amazon.

Mettayil said: “The need to control the alarming indoor pollution and resulting health issues prompted us to launch Tenshield after its launch at Dusit Thani Resort. In addition to Tenshield Go, we have two other innovative products: Tenshield Atom for 3,000 cubic feet and Tenshield Sky for 10,000 cubic feet.”

Manchanda said, “The young Freshcraft team not only brimmed with energy, but also with a determination to solve problems. “They were very sure of the required qualities and standards. You worked hard.”

Nair said: “The market doesn’t have many products that can actually protect the environment of our workplaces. As such, this innovation can improve and ensure a safer work environment.”

Tenshield’s performance has been tested in various international laboratories including Dubai Central Laboratory Department under Dubai Municipality; CB and CE tested by Intertek Group, Hong Kong; CSIR-NPL, Delhi; and CSIR-NIPER (biocompatibility study).

Launched in September 2021 and created under the Kerala Startup Mission (KSUM), Freshcraft is led by a group of socially committed individuals who aim to enable better lives through advanced technologies. As a partner of the Motherson Group, one of the world’s largest manufacturers of components for the automotive industry, the devices are manufactured in their ISO 13485-certified factory.

The company, also registered with Maker Village, has applied for design patents for its technology and design as the startup is incubated under NECTAR, an autonomous entity under the union government’s Department of Science and Technology.

Freshcraft has received orders from all over the world. “Growing demand prompted us to expand our scope of work and open offices in Dubai and the US,” said Mettayil. “We look forward to working with key channel partners and distributors in the Middle East and Europe. In addition, we plan to expand our market to other countries and enter with a wide range of products.”

Originally established as a volunteer group during the 2015 Chennai floods, Freshcraft continued its services three years later during the Kerala floods.

KSUM is the Kerala Government’s nodal agency for entrepreneurship development and incubation activities in the state.