Ghana: UWR – 50 Small Scale Business Owners Trained in Social Media Usage

Over 50 small business owners in the Upper West region received hands-on training on Friday on how to create and effectively use social media and other digital platforms to do business.

The business owners, who were mostly women and traded in local goods such as smocks, dawadawa and shea products, among others, were supported by creating business and marketing platforms on social media channels such as WhatsApp, Twitter, LinkedIn and Facebook.

Speaking to the media about the rationale behind the program being dubbed the Skills Drive Project, Program Officer for Necessary Aid Alliance, the NGO responsible for the event, Mr. Abudu Osman, said his organization has been trying to build women’s capacity in business to fit into the digital space.

He pointed out that social media is considered to be a cheap and efficient means of promotion as it could reach a wider audience with very little cost and get spontaneous remarks and reactions on their product.

“Today, people are using the digital space to reach a wider market, including those outside their country of residence; that’s the kind of benefit we want to offer to the businesswomen in the community,” he said

He mentioned that the training is part of a project run by the NGO with the support of Plan Ghana and aims to develop the business skills of the people in the beneficiary districts of Nadowli-Kaleo, Wa West and Wa East.

For her part, Ms Fathiyat Numbo Mohammed, the NGO’s head of gender affairs, said local businesses in Ghana are a source of livelihood for a large number of people and have helped improve the country’s economy as their activity has generated revenue for the government.