DUBLIN, June 7, 2023 (GLOBE NEWSWIRE) — The report, Cross-Platform and Mobile Advertising: Global Strategic Business Report, has been added to the ResearchAndMarkets.com offering.
The global cross-platform and mobile advertising market is projected to reach $918.2 billion by 2030
The global cross-platform and mobile advertising market, valued at US$205.9 billion in 2022, is projected to reach a revised size of US$918.2 billion by 2030 and at a CAGR of 2022-2030 analysis period grow by 20.5%.
Search, one of the segments analyzed in the report, is expected to register an annual growth rate of 20.3%, reaching a value of US$325.5 billion by the end of the analysis period. Taking into account the ongoing post-pandemic recovery, growth in the display segment is adjusted to a revised compound annual growth rate of 23.6% for the next eight-year period.
The US market is valued at $49.9 billion, while China is forecast to grow 25.2% annually
The US cross-platform and mobile advertising market is valued at US$49.9 billion in 2022. China, the second largest economy in the world, is projected to reach a market size of US$154.6 billion by 2030, at a compound annual growth rate of US$154.6 billion, or 25.2% over the period 2022-2030.
Other notable geographic markets include Japan and Canada, which are forecast to grow 14.5% and 18.5%, respectively, over the period 2022-2030. Annual growth of around 18.4% is forecast for Germany within Europe. Led by countries like Australia, India and South Korea, the Asia-Pacific market is expected to reach $230 billion by 2030.
Outlook for 2023
There are signs of a slowdown in capital spending as firms are slow to invest amid inflation concerns and weaker demand. With slower growth and high inflation, developed markets appear poised to enter a recession.
Volatile financial markets, rising trade tensions, tighter regulatory frameworks and pressure to integrate climate change into economic decisions will add to the complexity of the challenges.
2023 is expected to be a difficult year for most markets, investors and consumers. Still, there are always opportunities for organizations and their leaders who can use resilience and adaptability to chart a path forward.
What’s new for 2023?
special coverage of the war between Russia and Ukraine; global inflation; Easing of China’s zero-Covid policy and ‘bumpy’ reopening; supply chain disruptions, global trade tensions; and recession risk.Global competitiveness and percentage market shares of key competitors.Market presence in multiple regions – strong/active/niche/trivial.Interactive, collaborative peer-to-peer customized online updates.Access to digital archives and research platform. Free updates for one year
Key Features:
Report Attribute Details No. Number of Pages310Forecast Period 2022 – 2030Estimated Market Value (USD) in 2022205.9 billion USDForecast Market Value (USD) by 2030918.2 billion USDCompound Annual Growth Rate20.5%Regions CoveredGlobal
MARKET OVERVIEW
Influencer Market InsightsWorld Market TrendsHow Cross-Platform Advertising Differs From Multi-Channel MarketingAdvantages of Cross-Platform AdvertisingDigital Advertising and Marketing: Transforming, Reversing, and Conditioning Brand-Consumer RelationshipsGlobal Digital Advertising Spending in Billions of US$ for the Period 2018-2023Digital Advertising Spending in % of total media advertising spend in selected countries for 2019. Top players in the digital advertising market ranked by digital advertising revenue (in billion US dollars) for 2019. Cross-platform advertising market: a start. Cross-platform and mobile advertising market is about to take a huge leap forward. Leading in Developed Markets, Emerging Markets Offer Opportunities for Cross-Platform AdvertisingCompetitionRecent Market ActivityCross-Platform & Mobile Advertising – Percentage Market Share of Major Global Competitors in 2022 (E)Competitive Market Presence – Strong/Active/Niche/Trivial for Global Players in 2022 (E)
Market trends and drivers
The lively consumption of content increases the opportunities for personal ad targeting and drives the cross-platform advertising market. Rising adoption of web-enabled mobile devices boosts market prospects Cross-platform advertising marketSmart TVs: A key platform for cross-screen advertisingIncreasing customer preference for multi-screen activity: Potential for cross-platform advertisersIncreasing use of social media platforms: A lucrative opportunity for cross-platform advertisersBetter recall rates are driving the focus Integrated cross-platform advertising advancing AdvertisingMobile ad companies adopting data-driven technologiesMobile app trend: Potential for cross-platform advertisingContinued growth in cross-platform video advertising marketDigital/mobile video ads: Percentage breakdown of creatives developed by platformCustomer identification: Essential for the success of cross-platform advertising campaignsCross-platform advertising in the automotive industryCross-channel -Advertising Remains Relevant to the E-Commerce MarketContent Management: A Critical Factor in Cross-Platform AdvertisingTechnical Issues Present Challenges to the Cross-Platform Advertising MarketConsistency and creativity present challenges to cross-platform campaigns
Focus on selected players (39 featured in total)
Amobee, Inc. (USA) Cadent LLC (USA) Conversant LLC (USA) Google, Inc. (USA) InMobi (India) Microsoft Corporation (USA) PubMatic, Inc. (USA) RhythmOne, LLC (USA) TiVo Corporation (USA )Sizmek (USA)Tapad, Inc. (USA)
For more information about this report, visit https://www.researchandmarkets.com/r/awqqjf
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Global cross-platform and mobile advertising market
