Internet Advertising Global Market Report 2022 – Market Size, Trends and Global Forecast 2022-2026
The Business Research Company’s Internet Advertising Global Market Report 2022 – Market Size, Trends and Forecast 2022-2026
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According to “Internet Advertising Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026” published by The Business Research Company, the Internet advertising market is expected to be worth nearly $448.03 billion in 2022 annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war has, at least in the short term, disrupted the chances of a global economic recovery from the COVID-19 pandemic. The war between these two countries has resulted in economic sanctions against several countries, a surge in commodity prices and supply chain disruptions, affecting many markets around the world. The internet advertising market is expected to reach $915.15 billion in 2026, at a CAGR of 19.5%. Increasing internet penetration is expected to drive the growth of the internet advertising market in the future.
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The Internet advertising market consists of the sale of Internet advertising services by companies (organizations, sole traders and partnerships) related to the marketing strategy that involves using the Internet as a medium to generate website traffic and targeted marketing messages to the right customers . Internet advertising attracts users’ attention and drives them to the website. It helps to inform, persuade, remind and enlighten the target customers about the products or brands.
Global Internet Advertising Market Trends
Technological advances have emerged as a key trend gaining popularity in the internet advertising market. Large companies operating in the Internet advertising sector are focused on adopting new technologies to maximize productivity and maintain their market position. For example, Google Ads, an online advertising platform developed by Google, launched the new Search Ads 360 in February 2022. More data than ever is managed and processed via this newly developed platform. This creates new business innovations that centralize and scale the work of users. Second, it will provide out-of-the-box management support for most new Google Ads features such as Performance Max and Discovery campaigns.
Global Internet Advertising Market Segments
The global internet advertising market is segmented into:
By ad format type: search advertising or search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds, other ad formats
By platform type: mobile, desktop and laptop, other platforms
By pricing model type: cost per thousand (CPT), performance-based advertising, hybrid, other pricing models
By company size: large companies, small and medium-sized companies
By Industry: Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transportation & Tourism, IT & Telecom, Other Industries
By Geography: The global internet advertising market is segmented into North America, South America, Asia Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America takes the largest share.
Read more about the Global Internet Advertising Market Report here
The Internet Advertising Global Market Report 2022 is one of a series of new reports from The Business Research Company providing global Internet Advertising Market overviews, analysis and forecasts of global Internet Advertising Market size and global Internet Advertising Market growth for the global Internet Advertising Market, the Internet, provide worldwide advertising market share, Internet advertising market segments and regions, Internet advertising market players, revenue, profiles and market shares of the leading competitors in the Internet advertising market. The Internet Advertising Market report identifies key countries and segments for opportunities and strategies based on market trends and approaches by key competitors.
TBRC’s 2022 Internet Advertising Global Market Report provides information on the following:
Data segmentations: market size, global, by region and country, historical and forecast, and growth rates for 60 regions
Major Market Players: Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM), LinkedIn, eBay Inc. , Yahoo Inc
Regions: Asia Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
And so much more.
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About The Business Research Company?
The Business Research Company has published over 1000 industry reports covering over 2500 market segments and 60 regions. The reports are backed by 150,000 datasets, extensive secondary research and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.
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