Google Clouds: Accenture ai.RETAIL platform integrates Google Cloud technologies for retailers

Google Cloud has announced new initiatives with Accenture to help retailers modernize their stores and take advantage of cloud technology, including updates to Accenture’s widely deployed ai.RETAIL platform. These integrate the leading functions of Google Cloud in the areas of data analysis, AI and product discovery. The two companies have also committed to go-to-market initiatives to equip retailers with the technology and resources they need to transform store operations and grow shared customer successes.
ai.RETAIL for Google Cloud
Accenture’s ai.RETAIL is an integrated solution that helps retailers better leverage data and artificial intelligence (AI) to optimize shared systems and programs such as customer acquisition, pricing and promotions, assortment and supply chains. Starting today, retailers can deploy the ai.RETAIL platform on Google Cloud, which means it is now extended to Google Cloud’s trusted infrastructure and integrated with multiple Google Cloud products and features. New features and benefits of the solution include:
Centralized supply chain analytics: ai.RETAIL includes a supply chain control tower powered by Accenture’s Intelligent Supply Chain Platform. With deeper integration with popular Google Cloud products like Looker and BigQuery, customers can now better organize data and provide a real-time view of their key supply chain metrics, including sourcing, logistics, inventory, and sales. Retailers can then run “what-if” simulations, calibrate demand forecasts, improve inventory planning, formulate supply chain segmentation strategies, and more.
Personalized Customer Experiences: ai.RETAIL now leverages Google Cloud’s Discovery AI solutions for retail, which can reduce search abandonment through Google-quality search capabilities, deliver personalized recommendations at scale, and help shoppers find products with images. Additional integrations with Accenture’s Customer Data Architecture and Google Cloud’s Customer Data Platform will enable retailers to break through data silos and drive predictive marketing activities with AI or machine learning.
Assortment Optimization: Using BigQuery, Looker and Vertex AI, ai.RETAIL now offers new store clustering capabilities to help retailers identify, group and optimize stores with similar characteristics and improve assortment, space management and inventory strategies. This includes recommendations on whether to keep, reduce or discontinue certain products, which can be filtered by individual stores or clusters of stores, ultimately improving overall sales performance.
Helping retailers modernize stores
Google Cloud and Accenture are also collaborating on a broad new initiative to address complex challenges retailers face, including leveraging intelligence from ai.RETAIL to help businesses improve their customer, employee and storefront experiences support, and the use of other technologies and offers of both companies. With improved knowledge of end-to-end operations, retailers will be able to apply Accenture and Google Cloud technology to modernize fundamental components of their business.
“Retailers need solutions that enable them to analyze their business holistically and create value across their functional boundaries, but they are often constrained by siled data and legacy infrastructure,” said Carrie Tharp, vice president of Retail and Consumer, Google Cloud . “Through our collaboration with Accenture, retailers can quickly adopt integrated solutions that apply the best of Google Cloud technology and deliver the true benefits of AI and ML, with tools and capabilities that enable them to continuously scale their business for the complex retail environment of today.”
“Now more than ever, with consumers’ changing buying habits, retailers need to invest in building a digital core – which includes a solid data foundation, machine learning and AI. Powered by the cloud, these technologies can help our clients identify trends, make decisions faster, and continually realign the business as the market changes,” said Jill Standish, Accenture’s senior managing director, who heads the Retail Industry practice directs.

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