Google, Meta, Snapchat Chase ChatGPT in Artificial Intelligence Race

Microsoft has pledged billions of dollars to OpenAI, the company behind ChatGPT.

In the hunt for Microsoft, global tech giants have announced how they will implement ChatGPT-like artificial intelligence in their world-leading platforms and applications, with YouTube showcasing the latest plans.

Here’s a recap of how the world’s biggest tech companies plan to ride the AI ​​wave:


Microsoft has gone furthest to bring generative AI to consumers, promising to pump billions of dollars into OpenAI, the company behind ChatGPT.

The Windows maker is aggressively testing the latest version of OpenAI’s GPT-3 technology in an improved Bing search engine and plans to add the tool to the easily accessible Windows 11 taskbar.

Microsoft also plans to add GPT-3 to its Office suite, including Word, as well as the Edge browser. The rollouts guarantee maximum exposure to the technology for the general public, despite controversy over AI readiness.

Shortly after the Bing integration rolled out, media reports surfaced that chat technology was going haywire.

The Redmond, Wash.-based company then made some changes to the program, but largely stayed the course.


In February, under pressure from Microsoft, Google introduced Bard, a ChatGPT-like conversational robot powered by its own large language model called LaMDA.

The California-based giant said it’s working with a smaller version of LaMDA to facilitate testing and “ensure that Bard’s answers meet a high bar for quality,” in a veiled argument with Microsoft’s more aggressive push.

Google said AI-powered features would soon be rolling out to its world-dominant search engine, though it’s remained vague as to exactly how and when.

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“It is critical that we take experiences rooted in these models to the world in bold and responsible ways,” said CEO Sundar Pichai.

At Google-owned YouTube, new CEO Neal Mohan said developers would soon be offered generative AI to “expand storytelling and increase their production value.”

But YouTube is “taking the time to develop these features with thoughtful guard rails,” he added.


Meta has so far, at least publicly, taken a more cautious approach to ChatGPT-style AI for its main social media platforms, Facebook, WhatsApp, and Instagram.

CEO Mark Zuckerberg said on Feb. 27 his company is creating a product group to find ways to “charge” the company’s work.

However, he warned that there was still a lot of “foundation work” to be done.

Meta also announced a large language model called LLaMA that would be made available to researchers as an open-source tool, unlike ChatGPT, whose technology is proprietary.

The company described LLaMA as being smaller than competing AI models so researchers with more modest computing power could advance their work.


The platform, popular with teenagers, announced that it would launch a chatbot based on the latest version of OpenAI’s ChatGPT.

Initially available to subscribers, the MyAI tab allows users to interact with a chatbot, much like a friend.

Given the young audience, Snapchat’s chatbot will be far more limited than ChatGPT. Requests to write school essays or post inappropriate content will be more tightly controlled.

Shopify, the merchant platform, also turns to ChatGPT for a consumer app.


Baidu, China’s internet search giant, said on February 7 that its own ChatGPT rival Ernie Bot could be released as early as March, aiming to use it in a range of services from search to cloud computing to autonomous driving to use.

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A day after Baidu’s announcement, Chinese e-commerce giant Alibaba said it was also testing a ChatGPT-like service through its research institute.


Tesla and SpaceX tycoon Elon Musk, who also owns Twitter, is said to be considering a conversational bot that would eliminate filters on ChatGPT that he says are too politically correct.

According to news site The Information, Musk has been approaching researchers in recent weeks about starting a new research lab that would compete with OpenAI, a company he invested in early on before it was sold.

(Except for the headline, this story was not edited by NDTV staff and was published by a syndicated feed.)

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