data analysis from VPN service provider Atlas VPN has provided records showing the presence of Google online trackers on the Internet. According to the company’s findings, Google owns over 49.9% of the online trackers currently on the internet. This strengthens additionally previous reports on Google’s widespread use of cross-site tracking technology.
This is not the first report of the presence of Google online trackers on the internet, as other companies have spotlighted this issue in the past. According to Atlas VPN, Google-owned companies like YouTube and Doubleclick account for 49.9% of trackers on the internet. This underscores the amount of user data Google collects from users around the world through various companies it owns.
Actual uses of Google online trackers on the web and their shortcomings
Understanding how the data Google collects from its online trackers works is crucial for those who constantly use the internet. To a certain extent, this data is important because it helps online businesses understand how people are interacting with their products. This, in turn, will help them better serve their customers what they need.
These Google trackers are available on a variety of websites. They collect information from visitors to those sites and create an online profile for those visitors. The profiles are then sold to online advertisers to help them serve ads that the profile owner may need.
For example, if a person is constantly looking for shoes on the internet, Google’s online trackers will add this to their online profile. The next time that person visits the Internet, they will see advertisements for shoes from a variety of sources. This is the main use of these tracking tools by different companies like Google, Facebook and Microsoft.
But it’s not all rosy, when certain bad actors on the internet get tracking data from the likes of Google, their initial use can sometimes be violated. These breaches then lead to privacy threats that sometimes require government intervention. To protect them from such online privacy threats, users must use privacy tools like the ones in this article.
Certain companies like Twitter and Whatsapp have been victims of data breaches. These breaches expose some users’ private information, thereby threatening their online privacy. In light of these occurrences, Google needs to strengthen its online security given the amount of user data it holds.