GSMI’s 8th Edition of Higher Education Virtual Conference

NEW YORK, Oct. 19, 2022 (GLOBE NEWSWIRE) — via NetworkNewsWire — Global Strategic Management Institute (“GSMI”), a cutting-edge conference production firm focused on fostering disruptive innovation, will host the 8th Social Media Strategies Summit Virtual Conference on Higher Education (“SMSSHE”) in a fully online format on October 24-27, 2022.

The SMSSHE conference has earned a reputation as the global hub for sharing best practices in social media marketing, targeted at leading colleges and universities. As the industry flagship, the conference caters to CEOs, social media managers, communications officers, digital marketing specialists, public relations professionals, engagement officers, admissions officers and events coordinators from major universities around the world.

As global demand for quality higher education continues to grow, world-renowned universities seek to attract the brightest international talent, while students seek to be matched with prestigious colleges in both the domestic and international markets. With the limitless opportunities available today, universities and colleges need to leverage cutting-edge social media strategies more than ever. Consequently, university administrations are redesigning their organizational capacities to not only adapt but prioritize their social media reach in the face of the enormous competitive landscape, its ever-evolving dynamics and the increased demand for online learning methods.

At SMSSHE, attendees will learn how to design and implement successful social media strategies and evaluate and review ongoing social media initiatives by drawing on the latest best practices, stakeholder feedback and peer-to-peer learning support. The event will help attendees reinvigorate brand strategy frameworks that enable creativity-driven ecosystems to thrive, develop expertise in the latest technological tools to drive social media transformation in their respective home institutions, and refine existing skills and to to enhance.

The SMSSHE conference is the only event where case studies on consumer brands will be contextualized in higher education.

Each day features short and in-depth sessions from industry veterans, panel discussions, and 15-minute thought leadership spotlight sessions focused on social media marketing for colleges and universities. Speaker presentations will explore and include a variety of aspects Breathe new life into your content: Maximize the lifespan of your content on social media through repurposing by Chelsey Bentley Holts, Director of Social Media, University of North Carolina at Chapel Hill; Reaching digital natives: How higher education institutions can create meaningful youth engagement by Matt Diteljan, CEO, Co-Founder, Glacier; How social media can strengthen your university brand Supplied by Kevin Tyler, Account Director, SimpsonScarborough; Dive into Metrics & Analytics as a Team of One with Joel Villarini Falbe, Director of Social Media, Florida International University; among other.

Lively and engaging panel discussions will be conducted with industry leaders who have a wealth of hands-on experience, such as: Create relevant content and grow your audience on TikTok, Leveraging students to support social media initiatives, A collaborative approach to managing social accounts across departments of an institution, How to create and manage an effective content calendar, and A Day in the Life – How Higher Ed Social Media Managers structure their days and teams.

Elizabeth Hornsby, Ph.D., Assistant Professor, Department of Communication and Media Studies, Southeastern Louisiana University, will serve as the Summit’s moderator and deliver the welcome speeches on both days.

Attendees will benefit tremendously from networking with global thought leaders in a segment undergoing rapid and far-reaching change.

The event’s virtual platform also provides access to the exhibit hall, where attendees can connect with vendors, download marketing materials, learn about new products and services, and connect directly with a member of the sales team, similar to an in-person event. In addition, meeting rooms allow attendees to chat with other attendees, ask questions of an invited speaker, and review content after the conference.

Day 1 will feature the HESM awards ceremony in partnership with #HigherEdSocial and the Networking Lounge Hour, where attendees will explore synergies and build lasting relationships with industry peers. Attendees can choose a topic table, join the real-time event feeds, and even schedule 1-to-1 meetings with other attendees through the event portal.

For more information on the Higher Education Summit, visit:

About the Global Strategic Management Institute
Global Strategic Management Institute (GSMI) is a conference production company based in San Diego and San Francisco with a presence in over 100 countries. The company reaches more than 92% of the Fortune 500 and has been named one of San Diego’s top 100 emerging companies for several years. GSMI events are known for igniting the imagination as attendees are introduced to the tools that will take their careers to the next operational level.

General Inquiries:
Social Media Strategies Summit Higher Education
San Diego, CA
888.409.4418 office
[email protected]

Corporate Communications:
IBN (Investor Brand Network)
Los Angeles, California
310.299.1717 office
[email protected]