Recently, some people on social media are just beginning to figure out the hidden meaning behind Amazon’s logo.
A logo is a symbol or small design used by an organization to identify its products or services.
Brands create logos to visually define and communicate a brand’s key attributes and values. The hope is that the design will catch on and become established on the market.
Logos are all around us. They are in our homes, on the streets, in parks, schools, colleges, offices and every other public place.
However, some famous brand logos either have intriguing stories or a hidden meaning in their design that not everyone is aware of.
For example, Nike’s iconic “Swoosh” was actually designed by a young student and purchased by the company’s co-founder, Phil Knight, for a meager sum.
Carolyn Davidson, a student at Portland State University, created the logo in 1971 while trying to convey movement in its design. She did it while Knight was teaching accounting at the university. Knight admitted on an episode of The David Rubenstein Show that he bought the Swoosh from the college student for a meager sum – $35 to be exact.
Did you know about this?
The online shopping giant has been around since 1994, but many of its customers had no idea what the orange a-to-z arrow actually meant.
The logo turned out to be perfect for Amazon as the company became a big name in the online bookselling industry. They had books for every single category on their website.
But the logo has had several other interpretations over the years. Most people think that the orange arrow under Amazon that stretches from A to Z represents a smile. What it actually means is that Amazon sells all book titles from AZ.
Most of the company’s old customers have known the true meaning of the logo for a long time. But those who only recently found out were genuinely impressed with the design and the thought that went into it.
And the logo still makes sense because Amazon now sells a variety of products in different categories.
One user wrote: “I was years old today when I realized that the arrow in the Amazon logo points from A to Z”.
“Just noticed the arrow under the Amazon logo reads a through z, I feel freaking stupid,” wrote another.
Did you know or not?