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8Bit Creatives is a company that revolutionized the way gaming is done in India and created monetization opportunities for gamers, ushering in a new era of gaming and esports as a viable career option. Animesh Agarwal is the CEO and Founder of 8Bit Creatives and its sister company, S8UL, which together provide a one-stop solution for anyone looking to harness the power of esports and gaming in India.
Animesh Agarwal
As 8Bit Creatives, their offerings include representing players to manage and build their work portfolio and advising tech platforms and esports companies. Among other brands, they work particularly closely with giants like One Plus, Elgato, Corsair, Logitech, etc. to enable the adoption of new-age technology by India’s growing gaming demographic. You could think of it as the nexus of players, games, marketing and technology.
Additionally, their offerings are precisely aligned to the needs of Gen Z and Gen Alpha, helping marketers and brands target the right audiences and markets.
As an industry, the gaming industry has experienced several setbacks in recent years, including gambling bans, shifts in audience perceptions, as well as the general ills of a pandemic at such a young stage of the industry. 8Bit’s mantra for staying ahead of the game is to quickly adopt the latest technology – from virtual reality devices to Metaverse to the latest streaming gear, microphones and gaming gear. “We have focused on bringing the best available technology to the Indian market and leading by example. In terms of our campaigns, we have in-house experts to ensure that we not only follow the latest trends, but also create trends, which is important as an industry leader,” explained Agarwal.
The biggest challenge in a company like yours is keeping the developers in the company for a longer period of time. Maintaining impeccable relationships with clients, providing the best possible service to creators, and well-crafted, foolproof legal contracts are the best ways to keep the company growing.
“Over the next two years, we plan to explore growth across multiple games and continue to develop game content. We hope to mature the industry and as industry leaders we need to find a way to stabilize the industry and pave the way to success not just for us but for everyone involved in the gaming industry,” added Agarwal.
In addition, they hope to be the first adopters of advances such as cloud gaming for PC games to be introduced by Airtel 5G or immerse themselves in experiential gaming enabled by virtual reality devices and Metaverse. They hope to continue to go digital and really introduce Web 3.0 to the Indian gaming ecosystem.
