[Barcelona, Spain, February 26, 2023] Huawei presented the HUAWEI XMAGE Trend Report 2023 during the Mobile World Congress in Barcelona. This is the first trend report since the launch of HUAWEI XMAGE in 2022, a new mobile image brand that has clearly defined the structure of Huawei’s mobile image strategy: technological innovation, consumer experience, and culture exploration. Images have become the common language today, and mobile phones are playing an increasingly important role in this new trend, said Li Changzhu, Vice President of Strategy Marketing, Huawei Consumer BG, and a judge at the HUAWEI NEXT IMAGE Awards. Li announced the presentation of the report at HUAWEI XMAGE Salon on Insight in Mobile Imagery. Based on work derived from submissions for the annual awards and derived from XMAGE, the report identifies trends in the type of visual content that users of Huawei smartphones generate.
Participants of the HUAWEI XMAGE Salon
“HUAWEI XMAGE aims to usher in a new era of mobile imagery, and we spare no effort to create a strong image culture through innovation that offers users a superior experience,” said Li. According to research, more than 1 .4 trillion photos taken, of which more than 89% are taken with mobile phones.
At the event, senior culture and art leaders, top photographers, visual sociologists and student representatives shared their views on innovation and culture, the report’s key findings and the future of mobile imagery.
“Technology and art, including architecture, can work together to create amazing results. The Huawei report is a great illustration of this,” said Benedetta Tagliabue, Founder and CEO of EMBT Architects. “I am pleased to see Huawei leading such efforts to inspire users worldwide and explore the future direction for mobile images.”
Benedetta Tagliabue, internationally renowned architect, will give a welcome speech at the event
Chandran Nair, Founder and CEO of the Global Institute for Tomorrow, said in his keynote speech: “Innovative mobile smartphone photography is changing imaging paradigms and helping people redefine the way they communicate what they see . However, the impact of technology is not simply a better image; it has to be something that drives us as individuals to always create something meaningful and impactful.
Images need to be shared now more than ever, with experiences increasingly being shaped by smartphones.
“The images show that these camera phones are powerful and make everyone not just a consumer of images but a creator,” said Nichole Fernandez, a visual sociologist and one of the report’s lead authors, of the Huawei phones used to create it Submitted photos and videos were used. “Even the untrained person can become a photographer, capture moments that they find meaningful and create something they’re proud enough to enter in a contest. It democratizes image production.”
dr Nichole Fernandez, visual sociologist and one of the report’s lead authors, reveals her key findings
Since 2017, the annual HUAWEI NEXT IMAGE Awards, with nearly 4 million, supports photographic creativity around the world[1] Submissions from more than 170 countries over the past six years.
This year, Huawei partnered with FactStory to assemble a team of visual experts who studied submitted photos and videos before sharing their insights into how Huawei devices are used, with a particular focus on sociology, psychology, and the way people use it emotions evoked by curated images.
To download the HUAWEI XMAGE Trend Report 2023, please visit https://www.huawei.com/en/news/studies/huawei-xmage-trend-report-2023
[1]The data comes from the Committee of NEXT IMAGE Awards.
