Jack Dorsey Backed Decentralized Social Media Protocol Bluesky Gets 30,000 Signups in 48 Hours

Bluesky, a decentralized social media protocol, receives more than 30,000 waitlist signups for its beta release. What does it offer?

Blue sky announced the waiting list via her official Twitter account on Tuesday. The social media app is based on the Authenticated Transfer (AT) Protocol. Jack Dorsey, later co-founder and former CEO of Twitter Quote retweeted the announcement. Due to overwhelming community interest, subscriptions to the mailing list have reached a temporary limit. Users couldn’t sign in until there was a fix.

The Birth of Bluesky

Jack Dorsey tweeted in December 2019 that they are funding a small independent team to develop an open and decentralized social media standard. He went on to say that Twitter’s goal is to be a customer of this protocol.

Jay Graber, a crypto developer, announced that she would direct Bluesky in August 2021. The Bluesky entity then began operating independently of Twitter.

What is the AT protocol?

Bluesky is building the AT protocol, a new foundation for social networking that gives developers platform independence, developers freedom to build, and users choice in their experience. Large-scale distributed social applications can be built using the protocol.

Jack Dorsey mentioned this to everyone, even the competitor DeSocould use the protocol.

Source: Twitter

What does Bluesky offer?

Bluesky’s mission is to advance the evolution from platforms to protocols. They offer portability, scalability and trust.

  1. portability

    Bluesky wants to build a protocol that allows users to switch between apps without losing their data or the connection established there. If someone wants to stop using YouTube and switch to TikTok, they can’t transfer all their YouTube videos or other data to TikTok without uploading them manually. Bluesky wants to offer this portability for identity, data, payments and other services.

  2. scale

    Apps built on Web3 struggle to scale on par with Web2. Even some Web2 applications crash under heavy traffic. Web2 social networking platforms like Twitter are currently offering a global experience. However, Web3 is struggling to reach this scale. Bluesky wants to bring that scale to the decentralized architecture.

  3. trust

    Every social media platform has their algorithm to decide what shows up in a user’s feed. The platforms also need to manage spam and abuse. The centralized algorithm may have biases on how a certain type of content is distributed on the platform. Since social media platforms have a significant impact on individuals’ lives, users need to know how the algorithms work.

    Bluesky wants to work towards a transparent and auditable system through which users can know how the algorithm works or what’s going on under the hood. They allow users to customize their experience.

The community believes that Bluesky can make the predatory machine learning algorithms at Meta suffer.

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