Marketing and Student Recruitment

Social Media Officer – REQ002040

The University of the West of Scotland Marketing and Student Recruitment team offers an exciting opportunity for an experienced, proactive and enthusiastic Social Media Officer.

You will play a key role in delivering UWS student recruitment marketing and broader communication and engagement priorities through the delivery of quality social media activities.

They develop and deliver plans and tactics to engage new and existing audiences to aid in recruitment and reputation building. They develop a consistent and authentic social tone that resonates with our diverse audience. You will work closely with experienced colleagues to develop and execute UWS’ social media plans, tactics and tone of voice.

You are a creative thinker with a talent for telling compelling stories with compelling digital content. You have a clear passion for delivering high-impact, influential, and industry-leading social media activity.

The successful candidate should have:

University degree or equivalent, preferably with an element in digital marketing/related field, with recent work experience relevant to the role. Experience in corporate and/or consumer social media, including proven expertise in designing and executing effective integrated social media campaigns. Experience working with clients on cross-channel social media campaigns, from concept to completion. Experience producing engaging content – ​​including videography/photography (shooting and editing) – for social media and other digital channels within a complex organization and/or high profile brand.


UWS was named Higher Education Institution of the Year in The Herald Higher Education Awards 2022 and is ranked among the top 150 universities worldwide for under-50s (2022 Young University Rankings). UWS is one of Scotland’s largest and most dynamic modern universities. Our reach across the country, combined with our London campus, means UWS is a significant force in global knowledge creation, innovation and a leading provider of undergraduate, postgraduate and research courses. Our degrees offer students a transformative experience; They will be equipped with the coveted graduate skills that equip them for global success in world-leading sectors, industries and companies. With forward-looking courses, modern pedagogy and practical knowledge, we enable our students and employees to enjoy learning, teaching, research and innovation and to use their knowledge for the benefit of others.

Our professional services teams form the backbone of UWS, providing robust and innovative solutions to support the broad spectrum of work in learning and teaching, and research and innovation. You will be part of a supportive and dedicated team and play a key role in a range of work that will help advance our quest to deliver world-leading research and graduates who will design, shape and build a new future.

We offer our colleagues a caring and supportive environment across five locations and a competitive benefits package that includes:

24 days annual leave plus an additional 12 days for public/university holidays 19.3% employer contribution to retirement insurance, including death benefits upon retirement Flexible approach to work hours and work-life balance Employee discount scheme at 3,500 retailers Fitness facilities on campus Complimentary gym membership Access to a range of health and wellbeing resources including occupational medicine, physical therapy and access to our Employee Assistance Program Professional, career and research development opportunities.

Closing date: Monday 10 April 2023

Interview date: week of May 8, 2023

The university reserves the right to shorten/extend the application deadline for positions if many/few suitable applications are received. If you are interested in this position, an early application is therefore recommended.

UWS is committed to equality and diversity and welcomes applications from underrepresented groups.

UWS is a “disability-safe” employer.

The University of the West of Scotland is a registered Scottish charity with number SC002520.