Kia Germany opens Metaverse dealerships

February 15, 2023 – ENGAGE XR Holdings Plc, a virtual reality (VR) technology company and provider of virtual communication solutions in the Metaverse, recently announced its partnership with Kia Germany to open the automaker’s first flagship dealership in the Metaverse.

To kick off the grand opening of the Metaversum dealership, Kia will host an immersive and interactive live unveiling event on February 23, 2023 at 11:00 am EST/8:00 am PST on the ENGAGE platform.

According to ENGAGE, attendees at the event will be taken on a virtual journey to the Kia dealership, where they will have the opportunity to see the Kia Sportage SUV up close. Once transported into the space, participants’ avatars can walk through the virtual showroom where they can interact with the vehicle, experience the Kia workshop and get answers to their questions about the car. Attendees can also watch the latest Kia Sportage campaign TV spot and learn more about Kia’s contribution to a sustainable and electrified world.

“The launch of Kia Germany’s flagship dealership in the Metaverse demonstrates the versatility of the Metaverse and how the automotive industry can expand its reach virtually,” said David Whelan, CEO and co-founder of ENGAGE. “Customers now have another way to research and purchase a vehicle, and we anticipate this will be the first of many dealerships opening in the metaverse.”

“The Metaverse is not the future, it’s already one of the most disruptive trends of today and we’re excited to open the doors of our flagship Kia dealership at the Metaverse.”

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– Jean-Philippe Pottier, Marketing Manager Digital Platforms at Kia Germany.

The 90-minute event will be moderated by Benjamin Schrenner, General Manager National Marketing Communications at Kia Germany, and Jean-Philippe Pottier, Marketing Manager Digital Platforms at Kia Germany. Together they will guide attendees through a short presentation and then a demonstration of the Metaverse dealer room. Guests also have the opportunity to freely explore and interact with the space.

“The Metaverse is not the future, it is already one of the most revolutionary trends of today and we are very excited to open the doors of our flagship Kia dealership in the Metaverse,” said Jean-Philippe Pottier, Marketing Manager Digital Platforms at Kia Germany . “During the event and beyond, customers can interact with our vehicles and communicate with our sales team from the comfort of their own homes. This is the car dealership of the future.”

To register for the free event, please visit and follow the steps. The event will also be available in 2D on desktop, tablets and mobile devices, as well as via VR headsets.

To learn more about ENGAGE and its Metaverse solutions, please visit the company’s website.

Photo credit: ENGAGE / Kia Germany

Sam Sprigg

Sam is the founder and editor-in-chief of Auganix. With a background in research and reporting, he has been reporting on XR industry news for the past five years.