UK-based fintech Lanistar has updated its mobile payments app to allow users to buy and sell various cryptocurrencies such as Bitcoin and Ethereum.
The new functionality allows Lanistar users to buy and sell cryptocurrencies directly from the Lanistar app. According to the company’s press release, Lanistar believes crypto is a well-suited financial solution for the unbanked and underserved. To minimize waste, the company also offers plastic-free virtual cards.
Lanistar officials offered further insights into the company’s crypto-friendly approach by addressing underserved and underserved users who feel they are not well represented by traditional banking institutions.
As for the app itself, the company’s CEO emphasized its simple and straightforward layout as well as its ease of use. The Lanistar app was designed for everyone to use as customers can easily sign up and add cryptocurrencies to their portfolios with just a few taps.
The Lanistar app, along with the newly added crypto functionality, is available in Brazil at the time of writing, but the company plans to expand this offering to the UK and other LATAM regions later in 2023. In addition, the app will receive further updates in the coming months including a full crypto exchange system and support for sending and receiving cryptocurrencies.
Learn more about Lanistar
Lanistar was founded in 2019 with the goal of becoming a fintech unicorn that challenges traditional banking. The company’s main goal is to create an “AnyMoney” solution that can be used anytime, anywhere by providing access to general bank accounts and cryptocurrencies. Lanistar offers traditional bank account services through its banking partner Modulr.
In February 2023, Lanistar launched the Google Pay functionality of its virtual payment card in Brazil. This milestone marked the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.
The technology made it possible to make the fintech’s services more accessible to users by ensuring that there are no restrictions when conducting transactions. Lanistar is expanding in Brazil and went public there in mid-2022. The fintech’s mobile app allows clients to manage and control all of their financial products from one place. A virtual card can be used to make purchases online or through Google Pay.
The app also integrates with regional payment solutions PIX and Boleto, offering Brazilian customers extensive functionality without the need for a physical payment card.