Lopez Negrete Communications Receives the Coveted Mosaic Award for Diversity for Its Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation

HOUSTON, Feb. 18, 2023 /PRNewswire/ — Lopez Negrete Communications, Inc., the nation’s largest Spanish-owned and operated independent full-service agency, announced today that they were awarded a total of 19 trophies at the 61st Annual Convention American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time.

WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won Best of Show – Print. WorldFest-Houston has been supporting independent filmmakers since 1968 and is proud to be the oldest independent film festival in the world. The out-of-home poster campaign focused on this claim through the use of multiple movie posters and paid homage to a classic medium the industry has used over the years to promote its films and some films made in this particular one year premiered to apply .

Additionally, Lopez Negrete Communications, Inc. received the Special Mosaic Award for Diversity for its Walmart Holiday House social media campaign. This holiday campaign brought together a group of nationwide creatives from diverse backgrounds to promote Walmart as a place to save, regardless of your family’s tradition. The Walmart Holiday House celebrated multicultural rituals taking place across the country through snacking concepts across multiple media channels.

“To say I’m proud that our work continues to set itself apart from such worthy peers is an understatement,” said Alex López Negrete, President and CEO of Lopez Negrete Communications. “We are particularly honored by the jury’s recognition of our work for our long-time Walmart customer by presenting us with the Special Mosaic Award For Diversity. We’ve been partners with Walmart for nearly three decades now, and we’re proud that the work I’ve done for them has always been relevant, powerful, effective, diverse, and recognized. I take my hat off to every member of my creative and strategic team who have been involved in the creation of all of this award-winning work and our family of clients who meet the demands of doing our best and giving us the freedom and inspiration to do it.”

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Lopez Negrete Communications also received the following awards:


Worldfest 55. Houston

Hyundai Motor America

MC Donalds

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries to local AAF Ad Club competitions each year. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrete Communications is the largest independent, full-service Spanish owned and operated agency in the United States focused on providing marketing services to businesses looking to reach and partner with America’s great and influential Hispanic consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency provides thought leadership and a full range of marketing, advertising and communications services including strategic planning, brand strategy, creative and production activities, research and consumer insights, media planning and buying, digital/social/ mobile marketing services, public relations and promotions. Lopez Negrete has a rich 38-year history of awards and counts among its clients some of the country’s largest corporations and their renowned brands, including Bank of America, Walmart, McDonald’s, Hyundai Motor America, Sam’s Club, Mattress Company, Phillips 66 Company and Motiva Enterprises LLC. Headquartered in Houston, Texas, Lopez Negrete employs over 100 professionals dedicated to fulfilling the promise of Maximum Return On Cultural Intelligence™ and is a founding member of both the Hispanic Marketing Council and the ANA Alliance for Inclusive and Multicultural Marketing ( AIMM). ).


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SOURCE Lopez Negrete Communications, Inc.

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