Images have become the common language today and mobile phones are playing an increasingly important role in the way the world communicates.
That’s the view of Li Changzhu, vice president of strategy marketing at Huawei Consumer Business Group.
He says the Huawei Mate50 Pro breaks visual boundaries with its revamped imaging system, and particularly the Ultra Aperture Xmage Camera.
“The smartphone proves that its image innovation is nothing short of remarkable.”
Through Xmage, Huawei introduces a new era of innovative mobile images that provide consumers with a superior user experience.
The large display, powerful battery, premium design and high performance of the Mate50 Pro enable intelligent and seamless digital immersion, while the camera opens up new possibilities thanks to advances in the optical system and mechanical structure.
According to Huawei, the Mate50 Pro has four technical pillars that improve the user experience by offering consumers a new shooting paradigm: an optical system, a mechanical structure, an imaging technology and an image processing.
“Xmage combines science with culture and aesthetics with technology,” says Li Changzhu.
What makes the camera so special? Huawei breaks it down into these three key factors:
An image engine that exceeds all expectations
“The Huawei Mate50 Pro’s Ultra Aperture Xmage camera system has been updated across the board. The technology brand’s multi-size variable aperture design for its optical system supports 10-size adjustments to the physical aperture through adjustable blades.
“With the Ultra Aperture Xmage Camera, the Huawei Mate50 Pro allows you to capture high-quality images day or night, automatically adjusting the aperture to meet the needs of the moment. The image algorithms have also been improved for clearer and more detailed images with the introduction of an XD Fusion Pro Ultra HD image engine and computational optics that push the physical limits.
Customizable photographic styles suitable for different forms of expression
“The Xmage filters, including Original, Vivid and Bright, offer beautiful image styles that complement the new Ultra Aperture Xmage camera. The original filter captures lifelike colors, textures and details; and the Vivid filter captures striking scenes with an innovative imaging system, increasing the contrast between light and dark areas. The bright filter improves dark images by balancing bright and clear contrasts.
Shooting modes designed to hone your skills
“The Huawei Mate50 Pro builds on already industry-leading photography across eight shooting scenarios, including lifelike shots enhanced by a choice of physical and virtual aperture, super night, telephoto, cinematic, super macro, fine portrait, wide-dynamic range and snapshot, with which Users can capture the most important moments in their lives.
“Among other results, these shooting modes allow users to capture detail with unimaginable precision, expand views to capture vast landscapes, and create optical-level blur to help subjects stand out. In addition to the shooting modes, other technologies such as image stabilization, autofocus and depth measurement have also played a significant role in improving the smartphone’s imaging.”
Overall, the evolution of Huawei Mate50 series imaging technology has been driven by a combination of hardware and software advances. As technology advances, Huawei says it will continue to improve its cameras, further blurring the line between professional cameras and the cameras we carry in our pockets.
