Growth Plus Reports
NEWARK, New Castle, USA, Feb. 15, 2023 (GLOBE NEWSWIRE) — According to the latest report published by Growth Plus Reports, the global medical animation market is expected to reach US$21.40 billion by 2030, with a CAGR of grow 20.20% over the forecast period. Due to the increasing use of digital educational platforms and the consequent adoption of medical animation in academic and life science institutes. This exclusive information is published by Growth Plus Reports in its report titled “Medical Animation Market – Global Outlook & Forecast 2022-2030”.
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market leader
Medical animation is a growing market as there is greater demand for visual and interactive content in the medical and healthcare industries. 3D animation is becoming increasingly popular in the medical animation market due to its ability to provide a highly detailed and realistic representation of complex medical procedures and concepts. Virtual and augmented reality technologies are used to create immersive experiences for medical education and training as well as patient communication and retention. Bespoke medical animations that can be tailored to the specific needs of a healthcare organization, medical device manufacturer or educational institution are in high demand. Several processes in medical animation are evolving through the use of artificial intelligence and machine learning. Medical animation is increasingly being used as a patient education tool to aid in the understanding of complex medical conditions and procedures.
Rapid advances in technology such as 3D printing, virtual and augmented reality, and artificial intelligence have increased the use of medical animation in the healthcare industry. With healthcare spending increasing worldwide, there is a growing demand for medical animation to support the development and commercialization of new medical devices and pharmaceutical products. The rise of medical tourism has increased the demand for medical animation to help patients and healthcare providers in different countries understand complex medical procedures. Medical animation can provide visual evidence to support the effectiveness of a medical procedure or treatment and to build trust with healthcare providers and patients.
The story goes on
The increasing use of medical animation techniques to demonstrate medical procedures or other scientific goals with much greater understanding is driving the global medical animation market. Medical animation technology also contributes to superior patient education, leading to increased patient uptake in disease management or wellness programs. This shows the near-term potential of medical animation. The integration of medical animation into mobile apps through the integration of real-time media-rich content with quantifiable data and customizable tools for various sales of medical devices and pharmaceutical companies is also expected to create profitable opportunities for the growth of the medical animation market. Other factors driving the medical animation market include the growth of pharmaceutical companies using animation for product promotion and medical education, and the increasing adoption of electronic devices such as smartphones. However, the high cost of video production and the investments involved are constraining the global medical animation industry. Additionally, another market constraint is the requirement for proper skills for niche animation development.
Excerpts from “By Application Segmentation”
Based on Application, the Global Medical Animation Market has been segmented into:
Mechanism of action (Moa) of drug action and approval
patient education
Surgical training and planning
Cellular and Molecular Studies
Other
The drug MoA segment dominated the market during the forecast period, mainly due to the increasing use of medical animation by pharmaceutical companies for product marketing, advertising and approvals, and to demonstrate the MoA of their products.
The patient education segment is expected to expand during the projection horizon with the largest CAGR over the forecast period of 2022 to 2030. It is used to educate patients about the treatment of certain medical conditions and to provide doctors with surgical training. It is also used for emergency care training, practicing medical procedures, and recreating crime scenes for forensic examinations. Medical animation is also used in research and teaching to demonstrate the basics of cell and molecular biology.
Excerpts from “Regional Segmentation”
The North American medical animation market is being driven by factors such as the increasing number of pharmaceutical companies using animation for product promotion and medical education, and the increasing adoption of electronic devices such as smartphones. Pharmaceutical and medical device companies employ competitive tactics such as new product development, mergers and acquisitions, and technology upgrades to remain competitive in the medical animation market.
The Asia-Pacific region is expected to develop the fastest CAGR over the forecast period. The growing need to purchase medical animations to improve healthcare infrastructure and educate patients in various Asia-Pacific countries. The Asia-Pacific market is expected to develop due to the presence of large pharmaceutical groups and the increased focus of key industry players on realizing the potential of the Asia-Pacific market.
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Excerpts from “Competitive Landscape”
Some of the leading market players in the global medical animation market are:
infuse drug
Hybrid Medical Animation, Inc.
XVIVO
Ghost Productions, Inc.
visible body
Scientific Animations, Inc.
Animated biomedical productions
INVIVO Communications, Inc.
Random42 Scientific Communication
Radius Digital Science
Nucleus Medical Media, Inc.
Elara Systems, Inc.
AXS Studio, Inc.
trinary animation
Medmovie Inc.
Other
The burgeoning presence of small local players in the segment is also identified. With the digitization of healthcare, various companies have started investing in the development of medical animation technologies to gain a competitive edge, and established organizations are planning to adopt new technologies to remain competitive.
Table of contents
INTRODUCTION
market ecosystem
timeline under consideration
Historical years – 2020
Base years – 2021
Forecast years – 2022 to 2030
Currency used in the report
RESEARCH METHODOLOGY
research approach
Data collection methodology
data sources
Secondary Sources
Primary Sources
market estimation approach
Bottom up
Top down
Market Forecast Model
Limitations and Assumptions
PREMIUM INSIGHTS
Current Market Trend (COVID-19 Perspective)
Key Players & Competitive Positioning (2021)
MARKET DYNAMICS
driver
Limitations/Challenges
occasions
GLOBAL MEDICAL ANIMATION MARKET – ANALYSIS AND FORECAST BY TYPE
2D
3D
4D
flash animation
WORLDWIDE MARKET FOR MEDICAL ANIMATION – ANALYSIS AND FORECAST BY THERAPEUTIC AREAS
oncology
Cosmetics/Plastic Surgery
cardiology
Tooth
Other
Table of contents continued….
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Flat rate coverage of the competitive landscape
Win imperatives
Comprehensive coverage of “strategic developments” registered by leading market players
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Evaluation of the customer base
Analysis of investments and initiatives
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